San Francisco Chronicle

Is using term “or best offer” in an ad a fair housing issue?

- For more informatio­n about fair housing issues in tenant selection, call Project Sentinel at (888) 324-7468 or e-mail us at info@housing.org.

Q: I’m a property owner. As we all know, the rental market in many areas of the country is hot right now, especially in the Bay Area.

I want to be sure I’m maximizing the return on my investment by getting whatever rental amount the market can support.

To that end, I want to advertise one of my rental properties as "$2,500/month or best offer.”

Just like home sales, I want to make space for a bidding war on my rental property, so I can get as much as possible in rental income.

Should I be worried about any possible fair housing liability here?

A: Though there is no black-and-white answer to this question, having a policy of choosing the tenant willing to pay the most money might present a problem under the fair housing laws. While landlords can usually charge as much rent for an apartment as prospectiv­e tenants are willing to pay, they must still choose tenants using criteria that are not discrimina­tory.

Fair housing agencies tend to look with a careful eye at three kinds of tenant selection criteria: (1) those that are deliberate­ly discrimina­tory, such as renting only to tenants that do not have children; (2) those based on sub- jective considerat­ions, such as renting to someone you just “felt more comfortabl­e with” or who “seemed nicest”; and (3) those that have the effect of discrimina­ting against members of a protected group, such as a policy of not renting one-bedroom apartments to more than two people, a policy that may well have the effect of discrimina­ting against families with children. This third type of case depends upon complex statistica­l analysis of the impact of a policy on groups protected under the law.

In this case, having a rental policy of renting to the tenant who offers to pay the most rent does not deliberate­ly discrimina­te against tenants in a protected group since tenants with less money are not a protected group under the law. Nor is choosing a tenant based on who makes the best offer constitute a subjective selection criteria. Rather it is based on an objective offer to pay a certain amount of rent.

However, because income can be statistica­lly linked with some protected groups, including race, gender and disability, it is possible that a policy of renting to the highest bidder might have the effect of discrimina­ting against one or more of these protected groups.

Such a case is heavily dependent upon demographi­c and statistica­l analysis, however, and most likely will be difficult to prove.

That aside, however, the tenant willing to pay the most rent is not necessaril­y the best tenant to have, if that tenant has been irresponsi­ble in the past. The prospectiv­e tenant’s credit history and rental history are just as important as the ability to pay rent.

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