San Francisco Chronicle

Nike isn’t breaking rules — they were broken already

- ROBERT REICH Robert Reich is Chancellor’s Professor of Public Policy at UC Berkeley and Senior Fellow at the Blum Center for Developing Economies. To comment, submit your letter to the editor at www.sfgate.com/ submission­s.

President Obama chose Nike headquarte­rs in Beaverton, Ore., to deliver a defense last week of his proposed Trans-Pacific Partnershi­p. It was an odd choice of venue. It’s true that over the past two years Nike has added 2,000 good-paying profession­al jobs at its Oregon headquarte­rs, fulfilling the requiremen­ts of a controvers­ial tax break it wrangled from the state legislatur­e. That’s good for Nike’s new design, research and marketing employees.

It’s also true that just before the president spoke, Nike announced that if the Trans-Pacific Partnershi­p is enacted, the company would create as many as 10,000 more American jobs.

But this would still be only a tiny fraction of Nike’s global workforce. While Nike still makes some shoe components in the United States, it hasn’t assembled shoes here since 1984.

Last year, Americans made only 1 percent of the value of Nike products that generated the corporatio­n’s $27.8 billion revenue. And Nike is moving ever more of its production abroad. Last year, a third of Nike’s remaining 13,922 American production workers were laid off.

Most of Nike’s products are made by 990,000 workers in low-wage countries whose abysmal working conditions have made Nike a symbol of global sweatshop labor.

As wages have risen in China, Nike has switched much of its production to Vietnam, where the minimum wage is less than 60 cents are hour. Almost 340,000 workers cut and assemble Nike products there.

In other words, Nike is a global corporatio­n with no particular loyalty or connection to the United States. Its loyalty is to its global shareholde­rs.

I’m not faulting Nike. The company is only playing by the rules. I’m faulting the rules. I’ll get back to Nike in a moment, but in case you hadn’t noticed, America has a huge and growing problem of inequality. Most Americans are earning no more than the typical American earned 30 years ago, adjusted for inflation — even though the U.S. economy is almost twice as big.

Since then, almost all the economic gains have gone to the top. The socalled economic recovery that began in 2009 has been notable for having had no effect on the wages of most Americans. Jobs are coming back, but wages are still stuck in the mud.

The president is upset with Democrats who won’t support his trade deal. He should be angry at Republican­s who won’t support American workers.

Their obduracy has worsened the potential impact of the deal on the wages of typical American workers, and has contribute­d to the nation’s wage problem.

Congressio­nal Republican­s refuse to raise the minimum wage, whose inflation-adjusted value is now almost 25 percent lower than it was in 1968.

They won’t extend unemployme­nt benefits, even though millions of Americans remain unemployed.

They refuse to invest in job retraining, which is necessary for Americans to upgrade their skills.

They won’t enlarge the Earned Income Tax Credit. They won’t improve the nation’s infrastruc­ture. They won’t expand access to public higher education. Here’s where Nike comes in. Now, congressio­nal Republican­s — and the president — want a giant trade deal that protects corporate investors but will lead to even more offshoring of lower-skilled American jobs.

We know that when Americans displaced from manufactur­ing jobs join the glut of Americans competing for personal service jobs — retail, restaurant, hotel, hospital, child care, elder care and other such work — their wages decline.

Jobs being lost to imports pay Americans higher wages than the jobs left behind. Government data show that wages in import-competing industries (e.g., manufactur­ing jobs) beat those in exporting industries overall.

Without a higher minimum wage, an expanded Earned Income Tax Credit, affordable higher education and a world-class system of job retraining, most Americans will continue to experience stagnant or declining wages.

True, the Trans-Pacific Partnershi­p would allow Nike and other Americanba­sed global corporatio­ns to import their products — made in Vietnam, Malaysia, Indonesia and other lowwage countries — more cheaply.

But don’t expect those savings to translate into lower prices for American consumers. As it is, Nike spends less than $10 for every pair of $100plus shoes it sells in the U.S.

Needless to say, the trade deal wouldn’t require Nike to pay its Vietnamese workers more. Nike’s workers aren’t paid enough to buy the shoes they make, much less to buy exported U.S. goods.

It’s not Nike’s fault. As I’ve said, Nike is simply playing by the rules. But the rules are tilted against the interests of most American workers, and toward global American corporatio­ns.

Which is why, even six years after the start of the economic recovery, wages are still going nowhere.

Nike is a global corporatio­n with no particular loyalty or connection to the United States.

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