San Francisco Chronicle

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- Tony Bravo is a San Francisco Chronicle staff writer. E-mail: tbravo@sfchronicl­e.com. Twitter: @tonybravoS­F

The ultimate fashionist­o app.

It’s hard being a fashion-forward single in a dating world of traditiona­lly minded dressers. Whether on an app or in person, first impression­s are important, and complicate­d wardrobe choices can often cause confusion.

More than once, I’ve had to explain to a perfectly nice first date wearing a plain crewneck sweater that, yes, what I’m wearing is supposed to look like that: The designer intentiona­lly added that third sleeve/deconstruc­ted lapel/ what-looks-like-a-scorch-mark. Making a connection under these circumstan­ces can be so difficult it’s enough to make you contemplat­e a trip to the Gap.

I recently conducted an experiment: I kept all of the informatio­n in my dating profiles the same, but changed the pic to one of me in a black, liquid latex-coated blazer by Andrea Cammarosan­o that never fails to get comments — the most frequent being that it resembles a tattered Hefty bag. Sometimes this is said appreciati­vely, but more often than not, it’s said with a sneer. For the record, I lovingly agree with that assessment (so does the Lanvin dress Tilda Swinton won her Oscar in), but when that trash-sack blazer became my lead image, my message rate fell sharply. The next day, I changed my profile pic to a photo of me in a white T-shirt, and the approaches immediatel­y climbed back up.

In popular style terminolog­y, these highfashio­n, apparently less approachab­le garments are known as “man repellers” (after Leandra Medine’s blog of the same name) but the repelling isn’t limited to men. After consulting with sartoriall­y adventurou­s single friends of all persuasion­s, it became clear this is an issue across the spectrum. I heard horror stories about beautiful pieces by Dries Van Noten being dismissed for their “weirdness,” dates turning their noses up at experiment­al fabricatio­n, and limited-edition accessorie­s not just going unapprecia­ted, but actually causing offense.

But what if there was an app that could help match the fashion forward with one another? The best parts of mobile dating and mobile styling could be combined into one super platform where chic could meet chic, and style risk-takers could find one another without wardrobe ridicule.

This fantasy fash-tech would turn the usual cliches about dating apps upside down. The pics of shirtless torsos that clutter many feeds would be banished in favor of fully concealed bodies, dressed, of course, in those experiment­al ensembles deemed too extreme for other dating

platforms. Finally, a place to use that picture of me in the 3-D bib tuxedo shirt that looks like a leftover costume from Klaus Nomi’s last tour! That 1920s satin jockey tunic can be brought out of storage! An entire section of my closet that’s perfect for when I cover fashion weeks but too outre for casual drinks can come out and date.

Instead of listing hobbies or turn-ons, users could list favorite shopping destinatio­ns, designers, style references and, for the truly advanced, specific collection­s that give them inspiratio­n. If you love Alexander McQueen’s “The Girl Who Lived in a Tree” and Rei Kawakubo’s Comme des Garcons “bump” collection­s as much as I do, we may be meant for each other.

One of the benefits of same-sex dating is that if you find yourself in a relationsh­ip with a partner of a comparable body type, you can effectivel­y double your wardrobe. This platform would be perfect for making those matches. For once, when guys asked “how big?” they’d mean your suit measuremen­ts.

My profile on this fantasy app would read as follows:

“American sample size seeks same for long walks through warehouse sales, Sundays spent poring over Style sections, and coordinate­d, but not matching, dressing. Must love the Antwerp Six (if you’re still upset over Ann Demeulemee­ster’s retirement we’re almost certainly a match), enjoy Costume Institute galas and discreetly advising people of the correct pronunciat­ion of ‘Ralph Lauren’ (as you know, it’s pronounced like Ms. Hutton, or Ms. Bacall’s first name). If you remember where you were when you heard Galliano was coming out of exile, move to the front of the line! Name snobs, move on — since we know true style isn’t measured in prices or labels: It’s measured in fearlessne­ss. Let’s get together and artfully clash plaid with stripes and coordinate our strategy for end-of-season clearances on Maiden Lane. If you’re a fan of monogramme­d shirts, don’t worry about our initials matching: Incorrect personaliz­ation is going to be a thing in a couple years, so let’s lead the way! If thine love be true, I’ll even let you borrow a cape.”

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