San Francisco Chronicle

Rumor has it

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Is Apple getting into the movie business? Variety cited unnamed sources indicating the Cupertino tech company has held preliminar­y conversati­ons with Hollywood executives to gauge their interest in spearheadi­ng efforts to produce entertainm­ent content. According to Variety, one high-level executive said the goal is to create production divisions that would churn out long-form content to compete with Netflix.

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