Num­ber of the day 12 per­cent

San Francisco Chronicle Late Edition - - BUSINESS REPORT -

That’s how much shares of Ac­tivi­sion Bl­iz­zard fell Fri­day, ex­tend­ing a rout that has erased a third of its mar­ket value since the start of Oc­to­ber. The lat­est set­back came as the video-game maker’s fourthquar­ter fore­cast missed es­ti­mates. Some an­a­lysts are con­cerned that the new “Call of Duty: Black Ops IV” isn’t win­ning enough “player-level en­gage­ment” to com­pete with the likes of “Fort­nite” and “Red Dead Re­demp­tion 2.”

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