Drugmaker ads to list prices

Johnson & Johnson will be the first drugmaker to start giving the list price of its prescription drugs in television ads. The company will begin with its popular blood thinner, Xarelto, said Scott White, head of J&J’s North American pharmaceutical marketing. By late March, commercials will give the pill’s list price, plus typical out-of-pocket costs. Without insurance, Xarelto costs $450 to $540 per month, depending on the pharmacy.