Theme park to star ‘Hunger Games,’ ‘Twilight’
LOS ANGELES — Some of Lionsgate’s most popular film franchises from “Hunger Games” to “Twilight” will be brought to life when the studio opens what it calls the world’s first vertical theme park in China this summer.
Lionsgate Entertainment World will offer several adventures, including a virtual reality motorcycle ride based on “Twilight,” a maximumsecurity prison breakout like in “Escape Plan” and a replica of The Capitol lobby from “Hunger Games,” complete with shops where guests can fashion themselves in the film’s distinctive couture.
More than 25 rides and virtual reality experiences will pack a sleek, futuristic looking bean-shaped building that stands 10 stories high. The theme park, which will also include attractions based on films such as “Divergent,” ‘’Now You See Me” and “Gods of Egypt,” is scheduled to open in July on Hengqin Island in Zhuhai, China.
“We found a way to create this theme park experience inside of one box over multiple floors,” said Jenefer Brown, senior vice president of Global Live and Location Based Entertainment at Lionsgate.
Brown said Lionsgate decided to create its first theme park to expand their international brand into China where films like “Twilight” and “Gods of Egypt” are popular. She said the studio hopes to capitalize off Zhuhai’s emerging status as a tourist destination and its proximity to Macau, which is considered the “Las Vegas of China.” She said the Chimelong Ocean Kingdom theme park in Zhuhai has already drawn tens of millions of people.
The Santa Monica-based company expects to have around 1.5 million parkgoers this year.
“We would complement Macau,” Brown said. “The idea is to have Vegas and Orlando right next to each other and create this super tourist destination . ... People are already coming here. But we’re on the early side in terms of development on the island. It’s growing into this dedicated kind of entertainment tourist place and virtual containment vessel.”
The theme park will be a part of a large destination called Novotown, a multiphase project that includes a hotel and office towers along with retail dining and entertainment.
Future phases of the project include plans for the National Geographic Ultimate Explorer and Real Madrid interactive experiences, as well as an international school offering British-based education.