San Francisco Chronicle

Stereotype on the way out

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Uncle Ben’s rice is getting a new name: Ben’s Original. Parent firm Mars said Wednesday that packaging with the new name for the 70-year-old brand will hit stores next year. It is the latest company to drop a logo criticized as a racial stereotype. Quaker Oats will remove Aunt Jemima from syrup and pancake packages by the end of the year, and Eskimo Pie plans to change its name.

 ?? Eva Hambach / AFP / Getty Images ??
Eva Hambach / AFP / Getty Images

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