New ad in Newsom recall campaign designed to be a real talker.

The recall campaign against Gov. Gavin Newsom is about to take its first surreal advertising turn, and not surprisingly, Fred Davis — who once created a U.S. Senate ad in California starring a demonic sheep — is involved.

Davis, one of the most provocative GOP political ad makers of the past two decades, is the guy to call when you want to get voters talking about an ad — and hopefully your campaign. Not everything people say will be positive, but at least they will be talking.

Fred Davis, meet John Cox. Davis’ latest creation involves rebranding Cox, one of the leading Republicans challenging Newsom. The $5 million statewide campaign launching Tuesday features a talking parrot mocking Newsom as a “pretty boy” and a growling 7foot, 1,000pound bear licking his new client, Cox, here dubbed “a ballbusting beast.”

“You want something that people go home and talk about,” Davis told me, “not just one more political ad.”

This is not just another ad. You will talk about it. And so will late night comedians, who just received the gift of fresh content for weeks.

Politically, Davis faces a big challenge. He is trying to reintroduce Cox and recast the wealthy San Diego County