San Francisco Chronicle

Closure means few Kmarts left

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The familiar sights and sounds are still there: the scuffed and faded floor tiles, the relentless beigeon-beige color scheme, the toddlers’ clothes and refrigerat­ors and pretty much everything in between.

There’s even a canned recording that begins, “Attention, Kmart shoppers” — except it’s to remind folks about COVID-19 precaution­s, not to alert them to a flash sale over in ladies’ lingerie like days of old.

Many of the shelves are bare, though, at the Kmart in Avenel, N.J., picked over by bargain hunters as the store prepares to close its doors for good April 16.

Once it shutters, the number of Kmarts in the U.S. — once well over 2,000 — will be down to a handful of stores in the U.S and its territorie­s, according to multiple reports, in a retail world now dominated by Walmart, Target and Amazon.

In its heyday, Kmart sold product lines endorsed by celebritie­s Martha Stewart and Jaclyn Smith, sponsored NASCAR auto races and was mentioned in movies including “Rain Man” and “Beetlejuic­e.” It was name-dropped in songs by artists from Eminem to the Beastie Boys to Hall & Oates; in 2003, Eminem bought a 29-room, suburban Detroit mansion once owned by former Kmart chairman Chuck Conaway.

The chain cemented a place in American culture with its Blue Light Specials, a flashing blue orb affixed to a pole that would beckon shoppers to a flash sale in progress. Struggling to compete with Walmart’s low prices and Target’s trendier offerings, Kmart filed for Chapter 11 bankruptcy protection in early 2002 — becoming the largest U.S. retailer to take that step — and announced it would close more than 250 stores.

A few years later, hedge fund executive Edward Lampert combined Sears and Kmart and pledged to return them to their former greatness, but the recession and the rising dominance of Amazon contribute­d in derailing those goals. Sears filed for Chapter 11 in 2018 and currently has a handful of stores left in the U.S. where it once had thousands.

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