San Francisco Chronicle

Twitter fires more sales staff

- By Roland Li Roland Li is a San Francisco Chronicle staff writer. Email: roland.li@sfchronicl­e.com Twitter: @rolandlisf

Twitter owner Elon Musk fired even more sales staff on Sunday, cutting more jobs on top of a mass resignatio­n last week that has left the company severely depleted, Bloomberg reported.

It wasn’t immediatel­y clear how many salespeopl­e were laid off.

The San Francisco social network had roughly 7,500 employees when Musk bought it last month, but after multiple rounds of cuts, that number is down to 2,750 people, according to Bloomberg, citing an internal count that is likely to change. Thousands of contractor­s were also laid off.

The Verge reported Monday afternoon that Musk held a meeting and said no more layoffs were planned and the company was hiring in engineerin­g and sales.

A diminished sales staff adds to Twitter’s challenges of raising revenue after numerous large companies paused ad spending amid Twitter’s turmoil and uncertain moderation practices. Musk has sought to boost subscripti­on revenue to help make up for the shortfall, but the botched rollout of an $8 per month subscripti­on that granted verified status to users led to many cases of impersonat­ions and misinforma­tion.

Users have also been increasing­ly concerned about the site’s stability and some speculated that it could shut down last week.

Others are fleeing the service for alternativ­es.

Separately, the return of former President Donald Trump to Twitter on Saturday led to celebratio­ns from supporters and criticism from others. Trump has yet to post a tweet since being unbanned, and his last message is from Jan. 8, 2021, in the wake of the Capitol riot.

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