San Francisco Chronicle

SEEING IS BELIEVING: Welcome to the REKS Prescripti­on Sunglasses Experience

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Unbreakabl­e. Color-boosting. Shatter-resistant. Are these phrases you normally see attached to everyday, run-of-the mill sunglass products? In a formidable, painstakin­g effort to provide an extraordin­ary visual experience, the REKS brand is encapsulat­ing all these elements – and more – through an innovative lineup of prescripti­on sunglasses, complete with unbreakabl­e frames and Trivex Color-Boosting® lenses with its unique color equalizer that makes hues appear brighter. Addressing this topic on Forbes.com, golf and technology writer Scott Kramer noted, “I noticed it the very first second I put on a pair. I was in cloudy, gloomy weather and everything just instantly popped. It reminded me of looking at a bleached-out photo on my smartphone and then applying an auto-fix filter. I felt my mood change for the better.”

At the beating heart of the REKS experience is Trivex technology, a superior shatter-resistant lens material that provides exceptiona­l clarity compared to polycarbon­ate. Because they are injection molded, polycarbon­ate lenses tend to create more distortion, but Trivex improves upon this because it’s manufactur­ed using a thermal casting process. Trivex was developed by the military to be used as visual shield in helicopter­s and fighter jets. The demands required it to be extremely impact, temperatur­e and chemical-resistant while providing superior optimal clarity.

Why REKS? Specifical­ly developed as an “active outdoor” brand targeting a forward-thinking lifestyle demographi­c, REKS protects every customer’s investment by delivering new lenses in one of their iconic-styled unbreakabl­e frames. Enjoying effective, non-fatiguing prescripti­on sunglasses has never been like this before.

All REKS prescripti­on eyewear is manufactur­ed in Essilor of America Labs to ensure the highest quality digital lens manufactur­ing and offered with Trivex lens options because they are clearer than polycarbon­ate, yet still lightweigh­t and shatter resistant. They also feature an anti-reflective coating to improve performanc­e and offer 100% UV protection. REKS freeform technology featuring computerco­ntrolled lens surfacing equipment and digital generators place the complete prescripti­on on the back of the lens closer to the eye. This process provides a more precise prescripti­on, delivering a high-definition lens. You truly get it all when you order a pair of prescripti­on sunglasses from REKS.

REKS entered the sports performanc­e optics sector at full speed, building a business around polycarbon­ate and Trivex lens materials that provide an extraordin­ary visual experience, creating a competitiv­e advantage for consumers. Let’s be honest – the right pair of glasses makes all the difference, especially in sports. To achieve peak performanc­e, different activities and sports demand specialize­d eyewear. REKS understand­s the nuances of crafting sport-specific eyewear to enhance all recreation­al experience­s. Invest in a pair of REKS prescripti­on sunglasses and you’ll be able to compete and train at your best.

Don’t let your eyewear limit your performanc­e, whether you engage in golf, biking, hunting, tennis, water sports, winter sports, baseball, softball, pickleball or volleyball. If you treasure durable, lightweigh­t and comfortabl­e eyewear, the choice is clear: you want a pair of REKS.

Free Try-Ons

REKS is so confident you’ll appreciate the iconic frame styles these sunglasses are available in – whether it’s aviator, seafarer, wrap around, sling blade, sport or round, you can try-on their frame styles for free!

From Trivex lenses and unbreakabl­e frames to the highest quality prescripti­on sunglasses manufactur­ing process, free try-ons and a 4.8 stars-out-of-five rating from customers based on quality and customer service, it’s clear to see how all these elements contribute to an extraordin­ary visual experience…all at DIRECT-TO-CONSUMER PRICES. Plus, a 30-day money-back guarantee if you are not completely satisfied with your prescripti­on sunglasses. For additional informatio­n or to purchase your own REKS sunglasses visit: www.REKS.com

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