San Francisco Chronicle

Diamond Certified Expert Contributo­r

Helpful Expertise® from Owners of Local, Top Rated Companies

- Josh Cherry: No Pressure By JAMES FLORENCE, Diamond Certified Resource Reporter

PLEASANTON — Despite being raised in the automotive industry, Josh Cherry’s decision to remain in his family’s business wasn’t based on parental pressure or a sense of familial obligation; rather, it was one he arrived at independen­tly after exploring other career possibilit­ies. “My grandfathe­r and father opened this business in 1980,” he recounts. “When I was 15, I started coming in after school to sweep the floors and stock tires. As I got older, I started doing oil changes and repairing flat tires, and after high school, I moved up to mechanical work like alignments and brakes. While my dad was happy to see me take an interest in auto repair, he also encouraged me...Continued at www.dccert.org/joshcherry

 ?? ?? Josh Cherry
Owner, Big O Tires - Pleasanton
Josh Cherry Owner, Big O Tires - Pleasanton

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