San Francisco Chronicle

Content creator vs. real creativity

- KEVIN FISHER-PAULSON COMMENTARY Reach Kevin FisherPaul­son: kevinfishe­r paulson@gmail.com

My phone rang at 1:13 a.m., waking Queenie, Moxie and me. The caller ID indicated it was my 20-year-old son, Zane.

“Dad, can you pick me up? I’m too high to make it home.” I was resentful, but parenting never stops, so I threw on my jeans and got into the Kipcap.

On the drive over, I rehearsed my speech about how I was glad he called but he needed to think about getting someone else to play midnight taxi. But I didn’t get the chance. Zane got into the car without looking up from his phone. I coughed loudly and said: “Can we talk for a minute?”

“Dad,” he said, “this is an emergency. I’m a content creator. I’m gonna be famous.”

When we got home, I looked up “content creator”: It’s “someone who creates entertaini­ng or educationa­l material to be expressed through any medium.”

Wait! That’s what I do every Wednesday in this space. And I don’t have to type into a phone at 1:43 a.m. And I know I can’t do it when I’m stoned.

Content creation can take many forms. For Michelange­lo, it was sculpture. For Maya Angelou, it was poetry. For my husband, modern dance. For my mom, Nurse Vivian, it was pie crust. Within each of us, I believe, there’s a seed of genius. But true art requires a combinatio­n of ability, practice and inspiratio­n.

I’m not a violinist because I lacked the talent.

Violins look pretty, but I have poor hand-eye coordinati­on and an indiscrimi­nate sense of pitch.

I’m not an actor, because I haven’t gotten on a stage since playing Santa Claus in my senior year of college.

Ability, practice and inspiratio­n. Some of us are born to invent existentia­lism and some to coach track. We don’t get to choose the ability. But we control the practice. If you’re good at painting horses, keep painting. Creativity is not a sprint. It’s a marathon.

And inspiratio­n? Turns out epiphanies are there for the taking — you just have to be ready. The universe throws them at us every day: the raven’s wings as it glides past a eucalyptus in McLaren Park. The difference between ecclesiast­ical and ecdysiast (one relates to church; the other to stripping). The recipe for how to cook spaghetti with peanut butter. If you’re not carrying a notebook and a pen around, then you can’t really be a content creator. You need to catch the bons mots that are tossed at you. Write or draw it all down.

You can choose something to be a genius at, but don’t be surprised if it chooses you instead.

Ability, practice and inspiratio­n came together for me with the written word. I possess a small skill in that I can tell a story. I use grammar intuitivel­y, which means when I make a mistake, it’s not really a mistake. It’s “my voice.”

And I practice. I’ve read at least 762 books, and I’ve written words down every day since March 3, 1976, the day I decided to be a writer.

I want to tell Zane: Don’t create content to become famous. For almost 50 years, I filled journals and remained unknown. It’s only in the last 10 that happenstan­ce and effort combined to make me semi-eminent. And that’s only within a 30-mile radius, roughly as far as Concord or the Farallon Islands. I went to Sacramento for a literacy event last month, and only one person had ever heard of me. By low-key famous, I mean when I walk into the psychic Starbucks, people stop and say, “You look like that fat guy on the back page of the Chronicle.”

There are a few outliers. I hear regularly from this couple in Rome. A guy in New Zealand reads online. Singer Country Joe McDonald has heard of me, and writer Jewelle Gomez once sent an email.

Sic transit gloria mundi. It’s a phrase I’ve heard but had no context for. Turns out it was used in papal coronation­s up until 1963, when Latin got ousted by the Catholic Church. And even though I still resent Sister Mary Magdalen for making me memorize the “Agnus Dei” only to switch to reciting it in English six months later, I wish we still used this phrase, which means: “Thus passes the worldly glory.”

I want to tell Zane not to create content to get rich. My tax accountant advised me that I’ve lost money any year that I made more than a dollar on my writing.

Create content because you must, because inspiratio­n burns through you and wants to get out through your mouth or your hands. Because you cannot breathe without doing it.

But if you’re doing it at 1:43 in the morning, don’t call your father.

Kevin Fisher-Paulson’s book “Secrets of the Blue Bungalow” (Fearless Books, $25) is available at fearless books.com and area bookstores.

Within each of us, I believe, there’s a seed of genius. But true art requires a combinatio­n of ability, practice and inspiratio­n.

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