Mau­rice Hol­loway

Oc­to­ber 12, 1930 - Fe­bru­ary 27, 2017

San Francisco Chronicle - - BAY AREA -

On Fe­bru­ary 27, 2017, Mau­rice Hol­loway passed away peace­fully in San Fran­cisco af­ter a short ill­ness re­lated to Alzheimer’s dis­ease. His was a life well lived. We will all miss his calm voice, his dry wit, and his beau­ti­ful smile.

Mau­rice was born on Oc­to­ber 12, 1930 in Sacra­mento, the first child of Mil­dred and Al­bert Hol­loway. Sec­ond son Richard was born five years later. The fam­ily lived in San Le­an­dro, where Mau­rice en­joyed riding bikes, play­ing bas­ket­ball, and par­tic­i­pat­ing in the Boy Scouts. Af­ter grad­u­at­ing from San Le­an­dro High School in 1948, he at­tended the Univer­sity of Cal­i­for­nia at Berke­ley, where he ma­jored in busi­ness ad­min­is­tra­tion. At his cam­pus res­i­dence, Bowles Hall, he met Harry Han­son who be­came a life­long friend and fish­ing part­ner. Upon grad­u­a­tion from Cal in 1952, he en­listed in the U.S. Navy. He at­tended Of­fi­cer Can­di­date School in New­port, RI and served for two years at Alameda Naval Air Sta­tion.

In 1953, he mar­ried the love of his life, Jan­ice Nor­mann, his high school sweet­heart. While many fam­i­lies were head­ing to the sub­urbs, Mau­rice and Jan­ice chose the more di­verse ex­pe­ri­ences the city had to of­fer, mov­ing to San Fran­cisco in 1964 with their four chil­dren: Su­san, David, An­nette, and Keith. The fam­ily bal­anced city life with week­end trips to Stinson Beach, Muir Woods, Mount Ta­mal­pais, and Point Reyes.

Mau­rice’s en­tire ca­reer was spent work­ing for Corn­nuts, the snack food com­pany his fa­ther had started in Oak­land in 1936. Mau­rice and Richard pur­chased Corn­nuts from their fa­ther in 1959, and un­der their lead­er­ship it grew from a small, lo­cal busi­ness to a na­tional brand. The broth­ers shared man­age­ment of the com­pany, with Richard over­see­ing the agri­cul­tural side.

While Mau­rice en­joyed his busi­ness ca­reer, he rel­ished the out­doors, par­tic­u­larly when pur­su­ing his life­long love of fish­ing. He caught his first fish at Clear Lake at the age of four and was hooked for life. To­gether with Richard and Harry Han­son, he en­joyed plan­ning fish­ing trips to re­mote ar­eas in the wilds of Canada, Alaska, Cen­tral and South Amer­ica, Rus­sia and Baja Cal­i­for­nia. He strongly ad­vo­cated “catch and re­lease” fish­ing.

Hik­ing and camp­ing were also pas­sions, and he and Jan took their chil­dren on back­pack­ing trips to the Sier­ras, Wy­oming’s Grand Te­tons, the Olympic Moun­tains in Wash­ing­ton and the Saw­tooth Range in Idaho, to ex­pe­ri­ence the beauty of the wilder­ness. With his fam­ily, he climbed Mt. Shasta, hiked the en­tire John Muir Trail, and walked in Switzer­land, Spain and Africa.

Mau­rice never saw a river he didn’t want to save. In­spired by the free­dom and beauty of wild places and the need to pre­serve them, he be­came a life­long sup­porter of con­ser­va­tion groups, in­clud­ing the Isaak Wal­ton League, the Sierra Club, Earth Jus­tice, the Na­ture Con­ser­vancy, the Pa­cific For­est Trust, the Wild Sal­mon Cen­ter, the Tuolumne River Trust, Trout Un­lim­ited, Friends of the River, the Wilder­ness So­ci­ety, and creek preser­va­tion groups in San Le­an­dro and Marin County. In 1984, while serv­ing on the Board of the Tuolumne River Trust, he had some 20 mil­lion Corn­nuts pack­ages printed with a pitch for con­tri­bu­tions to help save the Tuolumne River. The money raised helped achieve pas­sage of a law grant­ing fed­eral wilder­ness pro­tec­tion to the 83mile Tuolumne as a Na­tional Wild and Scenic River.

Mau­rice served on the Sierra Club Foun­da­tion Board of Di­rec­tors as a trustee from 1983-1989, in­clud­ing a stint as Pres­i­dent of the Board. He was also a mem­ber of the Sierra Club’s Cen­ten­nial Cam­paign Steer­ing Com­mit­tee from 1992-1998, and helped the Club de­velop a highly suc­cess­ful ma­jor gifts pro­gram and en­dow­ment fund. In ad­di­tion, he was long-time chair of the Sierra Club Foun­da­tion’s Na­tional Ad­vi­sory Coun­cil.

In 1996, the Sierra Club and the Sierra Club Foun­da­tion pre­sented Mau­rice the Richard Leonard Award for pro­vid­ing “in­spi­ra­tional guid­ance in cre­at­ing, lead­ing and sup­port­ing the Cen­ten­nial Cam­paign and in gar­ner­ing ma­jor donor sup­port for the cause of con­ser­va­tion.”

He is sur­vived by Jan, his wife of sixty-four years; chil­dren Su­san, David, An­nette (Guy Ashcraft), and Keith (Nancy So); grand­chil­dren Dy­lan Fuller, Caitlin Fuller, Kyle Ashcraft, Maia So-Hol­loway, and Marcus So-Hol­loway; brother Richard and his wife Jan; nephew Jef­frey and his wife, Vir­ginia, and niece Deb­o­rah Rich and her chil­dren Mila and Ben­jamin.

There will be a cel­e­bra­tion of Mau­rice’s life on April 2nd. The fam­ily would like to thank his won­der­ful care­givers at Cy­press at Golden Gate: Daisy Di­zon and Fran­cisco Jar­los. We would also like to ac­knowl­edge the in­valu­able care of Hos­pice-by-the-Bay, and Car­ing for Se­niors. In lieu of flow­ers, please con­sider do­nat­ing to the Sierra Club Foun­da­tion, Tuolumne River Trust, Com­pas­sion & Choices, or to your fa­vorite char­i­ta­ble cause.

If there is a sparkling trout stream in Heaven, where fish rise ev­ery morn­ing, Mau­rice will find the per­fect spot to cast his fly.

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