RESORTING TO THE RIVIERA

Dioriveria’s third annual pop-up series makes a splash at Rosewood Miramar Beach.

In Rosewood Miramar Beach’s short time as a Santa Barbara destination, the property has time and again proved itself to be on the cutting edge of culture, wellness, and, most prominently, fashion. Couture secures its spot on the American Riviera as the resort ushers in a summerlong pop-up shop featuring Dior’s Dioriviera collection. The Dior outpost is the first of its kind in the United States. The Dioriviera showings began in 2018, traveling through such lauded ports as Capri and Mykonos, and landing in over a dozen cities, including Osaka and New York.

To celebrate the beachwear collection, Rosewood Miramar Beach has partnered with Dior to outfit their entire Cabana Pool in Dioriveria’s signature toile du jouy print, which camouflages a menagerie of tigers, monkeys, and botanicals. A bungalow adjacent to the hotel’s bocce courts (also converted into a Dioriveria playground, boasting a lime green toile bordering and loungers from the house’s emerging Dior Maison line) has been transformed to accommodate a multiroom boutique, encasing styles exclusive to this pop-up location. Sailor-style striped sweaters spell ‘California’ in cashmere, the perfect cover-up to accompany an electric pink bikini in Dior’s logomania print. If an extravagant guest (and there are many) visiting the Rosewood should wish, they could outfit themselves entirely in Dioriveria throughout their stay in Santa Barbara, as no silhouette in the bungalow is asynchronous with the Montecito lifestyle.

Guests of Dior and the hotel have unrestricted access to a veritable playground of summer couture, most appropriately donned across the grounds of the Miramar. A glass of champagne greets me as I am ushered through the maximalist Cabana Pool, awed by the metamorphosis the oncemonochrome space has undergone, while still managing to maintain its signature tranquility. Aperol spritzes flow, poignantly complementing the airy French ambiance that reverberates through the resort. We appear to be living in an editorial, or an impeccably-styled foreign film, with each guest clad in an iteration of Dioriveria’s newest garb. Rosy pinks, bold blues, and verdant greens fuse with and pop against the colors of the pool’s linens, which mimic many of the ready-to-wear pieces. Throw pillows resembling a tote bag of similar design read ‘Christian Dior’ and casually grace a navy blue couch, meant for both utility and treasuring.

The line also showcases curios for the more adventurous shopper, calling upon Santa Barbara’s affinity for the outdoors with surfboards and skateboards decked in the eponymous print, complemented by branded paddle ball sets and folding chairs for those who choose to recline rather than race the waves. The Rosewood’s Dioriveria makeover is only a glimpse of what the brand has made possible with their budding Maison collection, which allows one to recreate this lackadaisical summer scene in their own abode, year-round.

“We appear to be living in an editorial, or an impeccably-styled foreign film, with each guest clad in an iteration of Dioriveria’s newest garb.”

A collaboration of this magnitude is only fitting for both the Rosewood and Dior, heavyweights in the hospitality and fashion industries, respectively. There is no more qualified property in America to communicate the laidback effervescence of the Dioriveria collection, and no fashion house more aligned with Rosewood Miramar Beach’s continued practice of Californian decadence. The effortless pairing is a superb celebration of the summer we have all been needing, beautified and personified by these two cultural titans. *