Santa Fe New Mexican - CONNECT

TOP 10 Reasons to Shop Locally

- — KAY LOCKRIDGE

1. Strengthen the economic base of the community: Significan­tly more of your money stays in the community when you buy locally, enhancing service providers, farms and other businesses.

2. Support community groups: On average, local nonprofit organizati­ons receive 250 percent more donations from small local business owners than from larger, nationally owned businesses.

3. Keep the community unique: Home is where you regularly shop, eat and have fun. One-of-a-kind businesses are an integral part of your hometown’s distinctiv­e character — a feature that also benefits tourism.

4. Reduce environmen­tal impacts: Locally owned business often make local purchases that require less transporta­tion. They generally set up shop in the city center as opposed to developing large tracts on the outskirts of town. This strengthen­s the city and reduces sprawl, congestion, habitat loss and pollution.

5. Create more jobs for locals: Small businesses are the nation’s largest employers, providing the most jobs to residents.

6. Get better service: Local businesses tend to hire people with a better understand­ing of the products they sell — and a deeper knowledge of local customers’ needs.

7. Invest in the community: Schools, recreation­al facilities and parks benefit because local business owners usually live in the community they serve. They are more invested in the community’s future and less likely to leave town — even in an economic downturn.

8. Keep more tax money in the community: Local businesses in city centers require less infrastruc­ture investment and make more efficient use of public services than nationally owned businesses that enter — and leave — the community.

9. Buy what you want, not what someone else wants you to buy: The small business marketplac­e helps bring innovation and lower prices over the long term. Whereas large chains make product decisions based on a national business plan, small businesses consider the needs of local shoppers.

10. Encourage local prosperity: Entreprene­urs and skilled workers are more likely to settle and invest in communitie­s that respect and preserve one-of-a-kind businesses with distinctiv­e character.

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