Super Bowl has 101 million television viewers, up 6 percent from 2021

NEW YORK — The Super Bowl rebounded to draw an estimated 101.1 million television viewers who saw the Los Angeles Rams beat the Cincinnati Bengals on a late-game drive, proving the dominance of football as an audience magnet.

The audience on NBC and Telemundo was a 6 percent increase over the 95.2 million TV viewers who saw the Tampa Bay Bucs crowned as champions in 2021, the Nielsen company said on Tuesday.

The ratings improvement for what is traditionally the mostwatched event of the year was no surprise, given the run of terrific playoff games leading up to it. Viewership for the NFL’s divisional round was up 20 percent over last year, and the conference championships were up 10 percent, Nielsen said.

NBC said another 11.2 million people streamed this year’s game, putting the total audience at 112.3 million people. The audience for television and streaming combined is up 12.6 percent over last year.