Fresh Start Beauty

There has never been a bet­ter time to change it up: The lat­est makeup is con­fi­dent, fear­less, and in­clu­sive—and skin care is solv­ing the big is­sues.

SHAPE (USA) - - Contents - By Kate San­doval Box

Worth-it trends, amaz­ing prod­ucts, smart skin care

If you’re cling­ing to the end of the sum­mer, not ready to say good­bye to the or­ange pedi­cure, con­sider these beauty-re­fresh ideas your mo­ti­va­tion to move for­ward. The cre­ative minds at work be­hind this sea­son’s hottest run­way looks and most ex­cit­ing prod­uct launches have gone above and be­yond: Makeup is back in a big way, with ev­ery­thing from matte nude to hot-fuch­sia lips, creamy rust nails to metal­lic glit­tery tips, and more. “The wide range of looks is a sign that no­body wants to tell any­one what she or he should do when it comes to beauty any­more,” says Sarah Lucero, Stila’s global ex­ec­u­tive direc­tor of cre­ative artistry. Declar­ing a sin­gle trend is lim­it­ing, and it

can get stale fast in our so­cial me­dia– ob­sessed world. In­stead, ex­perts have em­braced the power of makeup in gen­eral, us­ing a kalei­do­scope of col­ors and tex­tures to com­pletely trans­form or cel­e­brate a per­son’s in­di­vid­u­al­ity. Beauty brands have in­tro­duced pal­ettes with a wider ar­ray of hues than ever to suit all forms of cre­ative ex­pres­sion, in­clud­ing top coats that help you change a for­mula’s fin­ish when you want to and foun­da­tion lines with 30 or 40 shade ranges (a long over­due leap from the eight- to 15-shade ranges of the past that ig­nored so many skin tones). Bot­tom line: Think of this sea­son’s looks not as a lim­it­ing beauty pre­scrip­tion but as the in­spi­ra­tion you need to charge into fall re­freshed and ready for any­thing. Here are the key ar­eas you’ll be ex­cited to ex­plore now.

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