What Makes You Pretty Happy?

For the founder and CEO of Hint wa­ter, beauty means send­ing good stuff out into the world.

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Kara Goldin, CEO of Hint wa­ter, finds beauty in pay­ing it for­ward

Kara Goldin ad­mits she had some not-so-healthy habits back in the mid-’90s. The busy mother of four was run­ning e-com­merce and shop­ping for AOL and re­ly­ing heav­ily on soda to power her through her high-stress days. “I could drink 12 cans a day. I hated wa­ter, and I ra­tio­nal­ized that at least soda con­tained a bit of it,” she says. Even­tu­ally, a 50-pound weight gain and cys­tic acne made her reeval­u­ate her diet. When she elim­i­nated soda, the pounds came off and her skin cleared. “I re­al­ized that break­ing the sweet habit cre­ated hap­pi­ness by get­ting me back into bal­ance in the way I felt and looked,” she says. That rev­e­la­tion led to the cre­ation of Hint fla­vored wa­ters, which pro­vide hy­dra­tion mi­nus sugar and sodium. With high-pro­file in­vestors like John Leg­end, Hint took off, and Goldin has since been named one of For­tune’s Most Pow­er­ful Women en­trepreneurs. De­spite her suc­cess, Kara says that what makes her hap­pi­est is men­tor­ing oth­ers, which she does five hours a week. “Chang­ing some­one’s mind-set is re­ally en­rich­ing.” More re­cently, Kara’s com­pany in­tro­duced Hint sun­screen, which is for­mu­lated with­out oxy­ben­zone and parabens. And soon, Hint will be launch­ing alu­minum-free de­odor­ant. “This is what hap­pens when you get older—you see that what­ever you put into or onto your body shows up some­where,” she says. You also see that what you put out in the world mat­ters. For more of what makes Kara tick, turn the page.

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