Smithsonian Magazine

Chrome Jewels

BOASTFUL OR BEAUTIFUL (OR BOTH), HOOD ORNAMENTS ADORNED EARLY PICKUPS— AND THEN WERE DROPPED AS UNSAFE

- By Teddy Brokaw

1. 1927 FORD MODEL T ROADSTER PICKUP The simple radiator cap began sprouting elaborate temperatur­e gauges like this Boyce MotoMeter.

2. 1934 DODGE KC The charging ram ornament was muscular and definitely headstrong. Today the stubborn mascot drives Ram trucks.

3. 1934 DIAMOND T MODEL 201 The company built the last of this model in 1949. The hood ornament was as brawny as a man’s signet ring.

4. 1936 REO SPEEDWAGON The flying wedge epitomized Art Deco design and embodied the pioneering truck- and carmaker’s fast thinking.

5. 1937 MACK JR. Nothing says tenacity like a bulldog, and though the pup still adorns company big rigs, only 5,000 pickups were ever produced.

6. 1939 WILLYS SERIES 38 The sleek winged goddess shows a loftier side of the manufactur­er that, with Ford, would turn out 650,000 Jeeps in WWII.

7. 1949 STUDEBAKER 2R-5 Aeronautic­al motifs dominated postwar transporta­tion design, rocketing even everyday work vehicles into a new age.

8. 1954 GMC 100 General Motors trucks were marketed as no-frills haulers. This sleek jet ornament was not standard issue but a dealer accessory.

 ??  ?? 3
3
 ??  ?? 5
5
 ??  ?? 7
7
 ??  ?? 1
1
 ??  ?? 4
4
 ??  ?? 6
6
 ??  ?? 8
8
 ??  ?? 2
2

Newspapers in English

Newspapers from United States