Meet Steve Whittington from Flaman Group of Companies & talk about Sled ‘n Snap
Continued from magazine
Sno-Dak News (SDN): Tell us a bit about Flaman Group of Companies (Flaman)?
Steve Whittington (SW): Flaman is a multidivisional organization that offers everything from light industrial equipment, agriculture equipment and trailers to fitness equipment and accessories. The company started in agriculture and grew to what it is today. Our salesmen take the time to ask questions and determine exactly what the customer’s needs are and then find the right product within the customer’s budget that works for them. Flaman has grown to be the largest fitness center and trailer dealer in North America due to our continued dedication to providing outstanding consumer service and offering the most up-to-date products in the industry. SDN: What kinds of product and services does the company provide? SW: Flaman focuses on customer responsibility. We have a responsibility to provide an outstanding experience and a product that fulfills the customer’s need. Flaman offers a good, better, best policy to all of their customers, which means the company has products in a variety of price ranges and quality levels. Flaman goes above and beyond by offering additional services such as equipment and trailer rentals and parts and service rounding out the customer’s experience. SDN: How did Flaman Group of Companies become involved with snowmobilers?
SW: Roughly 30% of our employees enjoy snowmobiling recreationally and some even use it as a source of transportation. Since we are snowmobilers, we wanted to service the snowmobile industry. Flaman offers 26 brands of trailers and eight of the 26 brands are snowmobile trailers. When a snowmobiler is shopping we ask them a series of questions in order to determine the best trailer for what they need and within their budget. We ask them everything from how far and where they travel, the types of roads they travel on, what they carry with them and how much space they need. Flaman cares about their customers’ experiences long after they leave the show room floor and understand trailers are a crucial part in their snowmobiling experience. SDN: What types of trailers are most popular for snowmobilers? SW: This depends on the current trend and right now, it’s enclosed trailers. Traditionally snowmobile7rs move from open deck to enclosed trailers. Recently we have seen them
skip that step because of the conveniences of an enclosed trailer. Their snowmobiles are cleaner, they can carry more things and they have a place to get ready or warm up while they are enjoying the outdoors. The other trend we have noticed is trailers are starting to get longer to accommodate the long track mountain snowmobiles. SDN: What should every snowmobiler look for in a new trailer? SW: The versatility of the trailer so it can serve more than one need. We want to provide the customer with the best possible fit. SDN: What kinds of accessories do you offer for the trailers? SW: Flaman offers a full catalogue of accessories. Cabinets are the most popular option because they add more storage space. Recently we started to offer radiant heaters for enclosed trailers. The heater is a great addition when snowmobilers are getting ready or if they need to warm up after a day outside. One accessory that is starting to become more popular is a fold down bench, which offers a place to sit down while getting ready to ride. SDN: What is the one accessory every snowmobiler shouldn’t live without?
SW: Snowmobilers want convenience, so on-board fuel stations have become popular. We often hear about lack of fuel stops at riding locations and inconvenient areas to fill while on the road. By having fuel stations on board, snowmobilers are able to stay out longer and experience more of what the trails have to offer. As heaters have become more popular in enclosed trailers, Flaman has seen a need to add a floor drain to remove the condensation from the snow melting off the snowmobiles. This helps keep the trailer dry and keeps water away from gear. SDN: Does Flaman sell sled decks? SW: Yes, we offer a couple different options. The Bulldog decks have become the most popular providing snow chasers with an easyto-use deck and a convenient way to get to the snow. SDN: Tell us about Sled’N Snap and why Flaman created this excellent contest? SW: Frank Flaman, the founder of Flaman, believes in corporate social responsibility so the Frank Flaman Foundation was created. The company wanted to give back because this is a part of providing customer service support. After a wet and heavy farming season, we started to receive pictures of stuck equipment and decided to twist this unhappy situation to something fun and supportive, so Flaman created Stuck in the Muck and the program took off like wildfire. Stuck in the Muck is an online photo contest for pictures of stuck equipment and a chance for our customers to win prizes for their misfortune in the muck. Chris Brewer, the CEO/President of the Saskatchewan Snowmobile Association saw the success of Stuck in the Muck and said Flaman needs to emulate the program for the snowmobile industry and so began Sled’N Snap. SDN: What is Sled’N Snap’s ultimate goal? SW: The ultimate goal is to create awareness for the snowmobile associations, snowmobile trails and safety. One common statement from the snowmobile associations is the lack of digital photos to use for promoting snowmobile safety and recreations. Sled’N Snap gives the associations what they need and it’s grown into a very successful program. Flaman realizes trail systems are created for enjoyment and safe experiences, so Sled’N Snap provides resources to the associations assisting with promoting those experiences. SDN: ND appreciates being a part of this great contest; can you explain why the company chose to work with Snowmobile North Dakota? SW: There are no borders in snowmobiling and Flaman sees North Dakota as part of the western Canadian snowmobile experience. North Dakota does a great job generating excitement for the recreation of snowmobiling and it fit the Sled’N Snap program. SDN: Is there anything else you would like to share? SW: Flaman believes in building relationships and showing support. It’s the company’s goal to ensure a great customer experience both on and off the show room floor. We appreciate the support of the snowmobile associations and for this opportunity with Snowmobile North Dakota and the Sno-Dak News. Thanks for your time Steve. North Dakota greatly appreciates Flaman’s support and dedication to the states’ snowmobile program. Cheers to an excellent winter season!