BRP INTRODUCES TWO NEW SKI-DOO BACKCOUNTRY EXPERTS
Valcourt, QC, September 19, 2014 - BRP’s Ski-Doo Backcountry Experts will have two new team members this year with the addition of Jay Mentaberry and Jeremy Mercier. Both come on board to share their perspectives and lifestyle with the mountain sledding community through social media and at snowmobile events. Both are accomplished riders with great enthusiasm for the sport, easy to talk with personalities, and snowmobiling is an important part of both their personal and professional lives. The Backcountry Experts are a group of some of the most talented and engaging riders on Ski-Doo snowmobiles in North America that will once again be sharing their ride experiences, thoughts and opinions on everything for the deep powder market. With a wide range of riding styles, riding interests and unique talents, they offer snowmobilers perspectives from diverse backgrounds and different riding areas that appeal to just about everyone. Each member is passionate about helping people enjoy their sport and becoming better deep snow riders. The group includes: Rob Alford, Revelstoke, BC Ashley Chaffin, Valdez, AK Carl Kuster, Sicamous, BC Dave Norona, Vancouver, BC Jay Mentaberry, Alpine, WY Jeremy Mercier, Grand Lake, CO Bret Rasmussen, Preston, ID
Adding Jay and Jeremy expands the groups US coverage, enabling BRP to share different riding areas, and also differing riding styles and perspectives. Jay leans towards the more extreme side as he’s been featured in many snowmobile films despite his relatively young age. Jeremy is more active in instruction and guiding services. You can catch up with the Backcountry Experts on Ski-Doo and Ski-Doo Mountain Facebook pages, their personal Facebook pages and the Ski-Doo Mountain Blog site, or visit ski-doo.com for links to all of these.
Jay Mentaberry, Alpine, Wyoming, Extreme back country rider, hillclimb racer. Has been in seven films over the past four years. Can be seen in the new 509 film. Currently a low voltage apprentice specializing in fire alarm and security systems. Born in Elko, Nevada, his family relocated to Alpine for the amazing terrain and outdoor possibilities. Major influencers are his father in life and sleds and Tom Roby for snowmobiles and racing Jeremy Mercier, Grand Lake, Colorado, back country rider and instructor, avalanche certified guide, sled assisted ski and snowboard guide, former managing partner of Vagabond Ranch. Currently owns August Building, specializing in high performing homes. Grew up in northern Michigan riding trails with his family since age three. Moved to Colorado 20 years ago and hasn’t looked back since. 38 year old husband and father Major influencers are father, Mike Duffy of Avalanche 1, Bret and Tony from Ride Rasmussen Style and the locals around Grand Lake www.brp.com