Sno-Dak News - - Region Reports -

Val­court, QC, Septem­ber 19, 2014 - BRP’s Ski-Doo Back­coun­try Ex­perts will have two new team mem­bers this year with the ad­di­tion of Jay Mentaberry and Jeremy Mercier. Both come on board to share their per­spec­tives and life­style with the moun­tain sled­ding com­mu­nity through so­cial me­dia and at snow­mo­bile events. Both are ac­com­plished rid­ers with great en­thu­si­asm for the sport, easy to talk with per­son­al­i­ties, and snow­mo­bil­ing is an im­por­tant part of both their per­sonal and pro­fes­sional lives. The Back­coun­try Ex­perts are a group of some of the most ta­lented and en­gag­ing rid­ers on Ski-Doo snow­mo­biles in North Amer­ica that will once again be shar­ing their ride ex­pe­ri­ences, thoughts and opin­ions on every­thing for the deep pow­der mar­ket. With a wide range of rid­ing styles, rid­ing in­ter­ests and unique tal­ents, they of­fer snow­mo­bil­ers per­spec­tives from di­verse back­grounds and dif­fer­ent rid­ing ar­eas that ap­peal to just about ev­ery­one. Each mem­ber is pas­sion­ate about help­ing peo­ple en­joy their sport and be­com­ing bet­ter deep snow rid­ers. The group in­cludes: Rob Al­ford, Revel­stoke, BC Ashley Chaf­fin, Valdez, AK Carl Kuster, Sicamous, BC Dave Norona, Van­cou­ver, BC Jay Mentaberry, Alpine, WY Jeremy Mercier, Grand Lake, CO Bret Ras­mussen, Pre­ston, ID

Adding Jay and Jeremy ex­pands the groups US cov­er­age, en­abling BRP to share dif­fer­ent rid­ing ar­eas, and also dif­fer­ing rid­ing styles and per­spec­tives. Jay leans to­wards the more ex­treme side as he’s been fea­tured in many snow­mo­bile films de­spite his rel­a­tively young age. Jeremy is more ac­tive in in­struc­tion and guid­ing ser­vices. You can catch up with the Back­coun­try Ex­perts on Ski-Doo and Ski-Doo Moun­tain Face­book pages, their per­sonal Face­book pages and the Ski-Doo Moun­tain Blog site, or visit for links to all of th­ese.

Jay Mentaberry, Alpine, Wy­oming, Ex­treme back coun­try rider, hill­climb racer. Has been in seven films over the past four years. Can be seen in the new 509 film. Cur­rently a low volt­age ap­pren­tice spe­cial­iz­ing in fire alarm and se­cu­rity sys­tems. Born in Elko, Ne­vada, his fam­ily re­lo­cated to Alpine for the amaz­ing ter­rain and out­door pos­si­bil­i­ties. Ma­jor in­flu­encers are his fa­ther in life and sleds and Tom Roby for snow­mo­biles and rac­ing Jeremy Mercier, Grand Lake, Colorado, back coun­try rider and in­struc­tor, avalanche cer­ti­fied guide, sled as­sisted ski and snow­board guide, former man­ag­ing part­ner of Vagabond Ranch. Cur­rently owns Au­gust Build­ing, spe­cial­iz­ing in high per­form­ing homes. Grew up in north­ern Michi­gan rid­ing trails with his fam­ily since age three. Moved to Colorado 20 years ago and hasn’t looked back since. 38 year old hus­band and fa­ther Ma­jor in­flu­encers are fa­ther, Mike Duffy of Avalanche 1, Bret and Tony from Ride Ras­mussen Style and the lo­cals around Grand Lake

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