SKI-DOO AND BURTON TEAM UP
Ski-Doo becomes the official snowmobile for Burton’s Team of Pro Snowboarders
Ski-Doo and Burton to co-develop products Ski-Doo sponsors the Burton Mountain Festival
Valcourt, Québec, September 25, 2014 - BRP’s Ski-Doo brand is partnering with Burton Snowboards, the world’s leading snowboarding company, with Ski-Doo becoming the official snowmobile for Burton Snowboards’ team of pro riders. The two companies also agreed to codevelop products to suit the needs of snowboarders and snowmobilers and Ski-Doo becomes sponsor of the Burton Mountain Festival.
The emerging trend of riders using snowmobiles to access the backcountry is on the rise, as people find it a more economical way to enjoy their sport. Feedback from Burton and Ski-Doo pro riders will be used to develop products and activities that are exciting and relevant for snowboarders and snowmobilers.
“Partnering with BRP and Ski-Doo is a natural extension for Burton and our team of pro snowboarders,” said Nicholas Sargent, Vice President of Global Business Alliances for Burton. “Our riders use sleds to access fresh powder and new terrain all season long, so they’re really excited to have an official partnership with the Ski-Doo brand. We also look forward to integrating Ski-Doo into the Burton Mountain Festival, which will give them a strong brand presence at the leading snowboard demo experience in North America.” The Burton Mountain Festival, the most extensive, interactive snowboard demo experience takes place in eight sites throughout North America.
“BRP is proud to develop a partnership with another innovative company like Burton Snowboards, the most renowned name in snowboarding,” stated Louis Lévesque, vice-president, Global Marketing and Consumer Experience. “We share a similar passion for the ultimate experience and a culture of constant innovation where we lead by pushing boundaries in our respective fields.”
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a worldclass sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow its line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @ burtonsnowboards on Instagram.
BRP (TSX: DOO) is a global leader in the design, development, manufacturing, distribution and marketing of powersports vehicles and propulsion systems. Its portfolio includes Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft, Can-Am all-terrain and side-by-side vehicles, Can-Am Spyder roadsters, Evinrude and Rotax marine propulsion systems as well as Rotax engines for karts, motorcycles and recreational aircraft. BRP supports its line of products with a dedicated parts, accessories and clothing business. With annual sales of over CA$3 billion from 105 countries, the Company employs approximately 7,100 people worldwide. www.brp.com