'Look Be­fore You Pump'

The In­ter­na­tional Snow­mo­bile Man­u­fac­tur­ers As­so­ci­a­tion Part­ners With OPEI and NMMA on the ‘Look Be­fore You Pump’ Ethanol Ed­u­ca­tion Cam­paign The cam­paign cau­tions users of snow­mo­biles, boats, mo­tor­cy­cles, small en­gine and out­door power equip­ment to use cor

Sno-Dak News - - Region Reports -

HASLETT, MI, OC­TO­BER 9, 2014: The In­ter­na­tional Snow­mo­bile Man­u­fac­tur­ers As­so­ci­a­tion (ISMA) has part­nered with the Out­door Power Equip­ment In­sti­tute (OPEI) and the Na­tional Marine Man­u­fac­tur­ers As­so­ci­a­tion (NMMA) in the ‘Look Be­fore You Pump’ cam­paign, an ethanol ed­u­ca­tion and con­sumer pro­tec­tion pro­gram. The cam­paign re­minds con­sumers to al­ways use fu­els con­tain­ing no greater than ten per­cent ethanol when pow­er­ing their out­door power equip­ment or other non-road prod­uct, such as boats, snow­mo­biles and mo­tor­cy­cles, not de­signed for higher ethanol fuel blends.

The In­ter­na­tional Snow­mo­bile Man­u­fac­tur­ers As­so­ci­a­tion is the lead­ing as­so­ci­a­tion rep­re­sent­ing the man­u­fac­tur­ers of snow­mo­biles, which en­cour­age poli­cies, pro­grams and ac­tiv­i­ties to im­prove the life­style ac­tiv­ity of snow­mo­bil­ing.

The ‘Look Be­fore You Pump’ cam­paign is most known by its em­blem­atic prom­i­nent, red warn­ing hand sym­bol in­di­cat­ing ‘OK’ for 10 per­cent ethanol and ‘No’ for mid-level ethanol blends (such as E15, E30, E85). The cam­paign was launched in Oc­to­ber 2013, in re­sponse to higher ethanol blended fu­els be­ing made avail­able in the mar­ket­place for ‘flex-fuel’ au­to­mo­biles, and to warn con­sumers not to in­ad­ver­tently mis-fuel their en­gine prod­ucts not de­signed to han­dle th­ese higher ethanol fuel blends.

The level of sup­port for ‘Look Be­fore You Pump’ con­tin­ues to grow. No one wants to dam­age or de­stroy their equip­ment. But the chang­ing fuel mar­ket­place de­mands ed­u­ca­tion, as ev­i­denced by re­tail­ers, deal­ers, and man­u­fac­tur­ers—and now ma­jor industry or­ga­ni­za­tions—be­ing more proac­tive in telling Amer­i­can con­sumers and busi­ness own­ers to be more mind­ful when se­lect­ing the right fuel for their prod­ucts. Ac­cord­ing to Ed Klim, Pres­i­dent of ISMA, “It is im­por­tant our cus­tomers know their fuel se­lec­tion is im­por­tant.”

The Na­tional Marine Man­u­fac­tur­ers As­so­ci­a­tion also joined forces this sum­mer in spread­ing the cam­paign mes­sag­ing, and ma­jor re­tail out­lets in­clud­ing Lowe’s, Wal­mart and True Value, as well as in­de­pen­dent deal­ers, be­gan us­ing the ‘Look Be­fore You Pump’ mes­sage in their stores and in cus­tomer cir­cu­lars and cat­a­logs this past year.

A sum­mer 2013 In­ter­ac­tive study shows the vast ma­jor­ity of Amer­i­cans (71 per­cent) are “not at all sure” if it is il­le­gal or le­gal to put high level ethanol gas (i.e., any­thing greater than 10 per­cent ethanol) into en­gines such as those in boats, mow­ers, chain saws, snow­mo­biles, gen­er­a­tors and other en­gine prod­ucts. The US EPA is on record stat­ing that snow­mo­biles should NOT use fuel with more than 10% ethanol (E10).

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