DI­VAS Snow Gear

Sno-Dak News - - Board Messages -

Sno-Dak News (SDN): What types of prod­ucts does Di­vas SnowGear of­fer? Dani Rae (DR) : The DSG col­lec­tion of­fers women a fem­i­nine fit with the warmth, com­fort, fash­ion, and func­tion needed for all dif­fer­ent styles of rid­ing. We have a com­plete col­lec­tion from out­er­wear, ca­su­als, base lay­ers, socks, hats, gloves, wrap kits for snow­mo­biles, and snow­mo­bile ac­ces­sories.

SDN: How did the com­pany get its start?/ Ex­plain the rea­son be­hind de­vel­op­ing an all-women’s snow­mo­bile cloth­ing line? DR: Di­vas SnowGear was con­ceived in 2010 by Wendy Gavin­ski af­ter many years of per­sonal frus­tra­tion with the lim­ited se­lec­tion of women’s out­er­wear for snow­mo­bil­ing. There were a few large com­pa­nies mak­ing de­cent women’s snow­mo­bile gear and ap­parel, but not much that had a fem­i­nine fit or a de­signer look. Di­vas SnowGear burst onto the snow­mo­bile scene in Septem­ber 2010 with a ca­sual line and im­me­di­ately con­nected with fe­male snow­mo­bil­ers. The re­ac­tion was over­whelm­ing and we knew oth­ers saw the vi­sion as well! Next up for Di­vas was out­er­wear to ful­fill the buzz grow­ing around the ca­sual line. By the 2011 sea­son, the out­er­wear was ready to go and it was like noth­ing else any­one had ever seen. Com­plete with rhine­stone ac­cents, a fem­i­nine fit, qual­ity ma­te­ri­als, and a vi­brant color scheme, the out­er­wear made an on-the-spot im­pact. Be­hind the scenes, Di­vas staff was hard at work align­ing them­selves with key deal­er­ships and on­line re­tail­ers. Si­mul­ta­ne­ously, we rapidly gained fans thanks to a grueling snow­mo­bile show sched­ule cou­pled with a mar­ket­ing plan you would be more apt to see from an in­no­va­tive tech com­pany, rather than a niche women’s ap­parel busi­ness.

The travel, hard work, and mar­ket­ing paid off in a big way! For the 2012 sea­son, Di­vas SnowGear se­cured dis­tri­bu­tion with Yamaha Mo­tor Cor­po­ra­tion USA and Western Power Sports, two of the most cred­i­ble dis­trib­u­tors in the pow­er­sports mar­ket with ex­ten­sive and ded­i­cated dealer net­works! Flash for­ward to 2013, Di­vas SnowGear signed on with Parts Canada and Yamaha Mo­tor Cor­po­ra­tion Canada to splash into the Cana­dian scene, bring­ing Di­vas to­tal num­ber of dis­trib­u­tors up to four. This helped us fo­cus on build­ing a great prod­uct lineup. Di­vas SnowGear now has a truly unique line of women’s snow­mo­bile gear and cloth­ing de­signed by women who de­mand to get the look and func­tion they want, but at an af­ford­able price!

SDN: What makes Di­vas Snow Gear stand out from the rest of the com­pa­nies pro­vid­ing gear and ca­sual wear? DR: Our line is de­signed for women by women, and women’s is all we do. Most other com­pa­nies within the snow­mo­bile realm are ex­actly op­po­site. They fo­cus on men’s out­er­wear and the women’s side is an af­ter­thought. We stay up to date on cur­rent trends hap­pen­ing in the fash­ion world as well as what’s hap­pen­ing in the snow­mo­bile industry to keep a good bal­ance be­tween fash­ion and func­tion. We pride our­selves in of­fer­ing many op­tions for women and all the dif­fer­ent styles of rid­ing they do. We also have a great se­lec­tion of sizes XS5XL.

SDN: What is the one Di­vas SnowGear prod­uct snow­mo­bil­ers shouldn’t live with­out? DR: A great base layer! We have two dif­fer­ent styles from our DIVA-TECH™ col­lec­tion, a next to skin base layer and a sub po­lar base layer. En­gi­neered us­ing the DIVA-TECH™ mois­turewick­ing tech­nol­ogy, it is de­signed to quickly trans­port mois­ture away from the skin to the out­er­most por­tion of the fab­ric, leav­ing the skin warm and dry. The DIVA-TECH™ base lay­ers are form fit­ting, us­ing 4-way stretch to hug the body, but is not a com­pres­sion fit. Of­ten we hear women are wear­ing jeans or some­thing with cot­ton that can trap mois­ture. A great base layer with mois­ture wick­ing tech­nol­ogy like the Diva-Tech is the first step to stay­ing warm and dry. The DIVA-TECH™ Subpo­lar 1/4-zip Shirt is a mid-weight base layer and per­fect for colder rid­ing tem­per­a­tures. The DIVA-TECH™ Subpo­lar shirt is en­gi­neered us­ing a heav­ier grade of per­for­mance fab­rics. The DIVA-TECH™ Subpo­lars carry mois­ture to the most ex­te­rior layer of fab­ric while trap­ping in the warmth, leav­ing the skin warm and dry. They are also made in the USA!

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