Sno-Dak News - - Ski-Doo Bulletin -

Val­court, Que­bec, Septem­ber 22, 2015 – For the sixth straight year, BRP (TSX:DOO) is tak­ing the lead in pro­mot­ing avalanche ed­u­ca­tion and aware­ness by spon­sor­ing nearly 60 free sem­i­nars through­out North Amer­ica. The sem­i­nars of­fer fresh, re­newed and rel­e­vant con­tent for rid­ers of all skill lev­els, and rid­ers of all brands are wel­come and en­cour­aged to at­tend.

More than 10,000 at­ten­dees have taken part in Ski-Doo-spon­sored avalanche aware­ness sem­i­nars since 2009. This sea­son, the sem­i­nars are en­hanced with new con­tent and tech­niques so that par­tic­i­pants – first time or re­turn­ing – will find it ex­tremely ben­e­fi­cial. Those who reg­is­ter are also en­cour­aged to bring their friends and rid­ing bud­dies to en­sure those they ride with are also well in­formed.

“Snow­mo­bil­ers’ safety comes first for BRP, which is why we are in­volved in the pro­mo­tion of avalanche ed­u­ca­tion,” said Mathieu Lafor­est, Global Ski-Doo Mar­ket­ing di­rec­tor. “To­gether with our deal­ers, we’ve worked very closely with ex­perts to de­sign sem­i­nars that are en­gag­ing, ed­u­ca­tional and en­ter­tain­ing for snow­mo­bil­ers.”

Sem­i­nars in Canada will be led by Jeremy Hanke, a rec­og­nized avalanche pro­fes­sional, a mem­ber of the Cana­dian Avalanche As­so­ci­a­tion (CAA) ad­vi­sory board and one of the cre­ators of Throt­tle De­ci­sions, a renowned avalanche safety aware­ness video. Jeremy is an AST 2 cer­ti­fied in­struc­tor.

Mike Duffy of Avalanche 1, a rec­og­nized snow­mo­bile ex­pert in avalanche aware­ness, leads sem­i­nars in the United States. Duffy has Amer­i­can Avalanche As­so­ci­a­tion Level I & II and AvPro Level III cer­ti­fi­ca­tion, teaches at Colorado Moun­tain Col­lege and Sil­ver­ton Avalanche School, and has been giv­ing snow­mo­bile-spe­cific avalanche classes since 1996. Duffy has more than 25 years of moun­tain rid­ing and moun­tain res­cue ex­pe­ri­ence. This is his fifth year work­ing with BRP.

How to par­tic­i­pate Sem­i­nars are open to own­ers of all brands of sleds. For up-to-date in­for­ma­tion on lo­ca­tions, times or to reg­is­ter for an avalanche aware­ness sem­i­nar or more in­for­ma­tion, visit:

The Ski-Doo web­site at­mu­nity/events the Ski-Doo El­e­va­tion Moun­tain Blog moun­tain­ and be sure to fol­low Ski-Doo Moun­tain on Face­book at face­­iDooMoun­tain

Sem­i­nars are usu­ally com­bined with an open house or spe­cially geared moun­tain­rid­ing event. Par­tic­i­pants are en­cour­aged to reg­is­ter with the host dealer to help plan meet­ing space and en­sure a spot.

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