Star Style

what they’re wear­ing... where they’re go­ing... what they’re do­ing

Soap Opera Digest - - CONTENTS -

■ In­spired by their daugh­ters

Olivia and So­phie, Melissa

Ord­way (Abby, Y&R) and her hus­band Justin Gas­ton (ex-ben,

DAYS) have cre­ated a line of

T-shirts for women, tod­dlers and in­fants called Liv + Soph.

There are two de­signs to choose from: The kids’ ver­sion reads

“Wear Love Ev­ery­where You

Go” while the Mommy edi­tion sim­ply sports the Bible verse

“Col [os­sians] 3:14”, which refers to the scrip­ture, “Above all, clothe your­selves with love, which binds us all to­gether in per­fect har­mony.” The ac­tress talks to Di­gest about her new en­ter­prise. How did you come up with the idea? “Justin and I had been play­ing with the idea of do­ing a cloth­ing line and I had peo­ple telling me that I should do a kids’ line. A friend of ours knows a lot about on­line busi­nesses and he said, ‘Why don’t you just start with T-shirts and see if peo­ple like them?’ So, we thought that was a good idea. It was also im­por­tant to us to do­nate a por­tion of the prof­its to causes that are near and dear to our hearts.”

What fac­tors did you con­sider dur­ing the cre­ation of the line?

“I’m al­ways check­ing out mother/child web­sites and I re­al­ized that match­ing T-shirts match so per­fectly that they don’t make sense if you’re not to­gether. You’ve got to be stand­ing with your kid or hold­ing

your baby. I wanted to come up with mom and kids’ shirts that would work alone or to­gether, so we de­cided to try it. We started with a lim­ited launch be­cause we wanted to see if any­one would even be in­ter­ested, and we ended up sell­ing out of all of the T-shirts, which was amaz­ing. So, we thought we were on to some­thing and the in­ter­est was there, and we went from there.”

How did you come up with say­ings?

“I don’t like wear­ing shirts with a lot of words, so I wanted to keep it sim­ple. I picked the Bible verse for the women’s shirts, but I love words on kids’ shirts. I just love, ‘Wear love wher­ever you go’. That’s what peo­ple should be do­ing, lov­ing ev­ery­one no mat­ter what and not judg­ing. No­body’s per­fect and ev­ery­one de­serves to be loved.”

How has it been go­ing so far?

“The thing is, we don’t know what we’re re­ally do­ing, so it’s a big learn­ing process and we’ve made a lot of mis­takes, like T-shirts com­ing back not look­ing like we en­vi­sioned. We made ad­just­ments and we’re fig­ur­ing out, but we’re learn­ing from our mis­takes.”

Do you have plans to ex­pand?

“We just re­stocked on the same T-shirts we sold be­fore and we’ll be do­ing a lim­ited run on a shirt for the hol­i­day sea­son. We also want to do guys’ shirts and other pieces of cloth­ing, but Justin and I do this all by our­selves. It’s just a fam­ily-run op­er­a­tion. We have lots of ideas, so we want to keep grow­ing.” Check out www.shopliv and­ for more. Send your style ques­tions to Star Style, Soap Opera Di­gest, 4 New York Plaza, 2nd Floor, New York, NY 10004 or email them to Sod­sound @soap­op­eradi­

Due to the vol­ume of mail re­ceived, we re­gret that we can­not an­swer your let­ters per­son­ally.

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