what they’re wearing... where they’re going... what they’re doing
■ Inspired by their daughters
Olivia and Sophie, Melissa
Ordway (Abby, Y&R) and her husband Justin Gaston (ex-ben,
DAYS) have created a line of
T-shirts for women, toddlers and infants called Liv + Soph.
There are two designs to choose from: The kids’ version reads
“Wear Love Everywhere You
Go” while the Mommy edition simply sports the Bible verse
“Col [ossians] 3:14”, which refers to the scripture, “Above all, clothe yourselves with love, which binds us all together in perfect harmony.” The actress talks to Digest about her new enterprise. How did you come up with the idea? “Justin and I had been playing with the idea of doing a clothing line and I had people telling me that I should do a kids’ line. A friend of ours knows a lot about online businesses and he said, ‘Why don’t you just start with T-shirts and see if people like them?’ So, we thought that was a good idea. It was also important to us to donate a portion of the profits to causes that are near and dear to our hearts.”
What factors did you consider during the creation of the line?
“I’m always checking out mother/child websites and I realized that matching T-shirts match so perfectly that they don’t make sense if you’re not together. You’ve got to be standing with your kid or holding
your baby. I wanted to come up with mom and kids’ shirts that would work alone or together, so we decided to try it. We started with a limited launch because we wanted to see if anyone would even be interested, and we ended up selling out of all of the T-shirts, which was amazing. So, we thought we were on to something and the interest was there, and we went from there.”
How did you come up with sayings?
“I don’t like wearing shirts with a lot of words, so I wanted to keep it simple. I picked the Bible verse for the women’s shirts, but I love words on kids’ shirts. I just love, ‘Wear love wherever you go’. That’s what people should be doing, loving everyone no matter what and not judging. Nobody’s perfect and everyone deserves to be loved.”
How has it been going so far?
“The thing is, we don’t know what we’re really doing, so it’s a big learning process and we’ve made a lot of mistakes, like T-shirts coming back not looking like we envisioned. We made adjustments and we’re figuring out, but we’re learning from our mistakes.”
Do you have plans to expand?
“We just restocked on the same T-shirts we sold before and we’ll be doing a limited run on a shirt for the holiday season. We also want to do guys’ shirts and other pieces of clothing, but Justin and I do this all by ourselves. It’s just a family-run operation. We have lots of ideas, so we want to keep growing.” Check out www.shopliv andsoph.com for more. Send your style questions to Star Style, Soap Opera Digest, 4 New York Plaza, 2nd Floor, New York, NY 10004 or email them to Sodsound @soapoperadigest.com.
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