Telford resident, business consultant addresses attendees at blogging conference
Imagine having a conversation in front of a live audience of 150 to 200.
Telford resident and business owner Paula Gregorowicz — or Paula G. for short — moderated a panel on “Knowing When it’s Time to Invest Money in Marketing Your Business” at the “BlogHer ’12” conference in New York City Aug. 2 to 4.
The more than 4,500 attendees at the blogging conference reportedly included Katie Couric and Martha Stewart.
The careers editor for www.blogher.com; a small business strategist, business and success coach; and website developer and facilitator of “Intuitive Intelligence” through The Paula G. Company, Gregorowicz had three key points for her audience.
One is that if your business continues to be successful, you will reach a point where you have to hire support, such as an assistant, a coach or a consultant.
“You’re only going to grow so far in your business if you’re by yourself. The next step in your evolution lies just outside your comfort zone,” she said.
Another is being mindful that “time is money.” So if you guest blog or do some type of pro-bono work in the name of marketing yourself, it’s the same thing as investing money in your business, she said.
$nG wKLOH WKH WrDIfiF nuPbers for your website and blog are important, it’s better to have a smaller number of highly engaged visitors and prospects than a large indifferent audience.
“Writing a guest article or speaking in front of a group, it’s about relationships,” Gregorowicz said.
She asked the attendees to download a self-assessment quiz to get thinking about how what the panel had to VDy DSSOLHG VSHFLfiFDOOy Wo them.
Maria Evans, of the Pipersville-based Martino EvDnV SuEOLF rHODWLonV firP, said that she knew Gregorowicz when The Paula G. Company was just something she did outside of her day job and spoke highly of her web design services.
“She walks the talk. She’s very authentic — what you see is what you get. She has a tremendous way of explaining things,” Evans said.
As Gregorowicz herself put it, she specializes in “plucking women off the hamster wheel of selfdoubt” to empower prospective business owners to realize their purpose without running themselves into the ground.
For more information, vis- it www.thepaulagcompany. com.
Paula Gregorowicz, of Telford, left, stands with fellow “BlogHer ‘12” panelists Alli Worthington, Lyz Lenz and Sarah W. Caron.