Telford res­i­dent, busi­ness con­sul­tant ad­dresses at­ten­dees at blog­ging con­fer­ence

Souderton Independent - - FRONT PAGE - By Brian Binga­man

Imag­ine hav­ing a con­ver­sa­tion in front of a live au­di­ence of 150 to 200.

Telford res­i­dent and busi­ness owner Paula Gre­gorow­icz — or Paula G. for short — mod­er­ated a panel on “Know­ing When it’s Time to In­vest Money in Mar­ket­ing Your Busi­ness” at the “BlogHer ’12” con­fer­ence in New York City Aug. 2 to 4.

The more than 4,500 at­ten­dees at the blog­ging con­fer­ence re­port­edly in­cluded Katie Couric and Martha Ste­wart.

The ca­reers ed­i­tor for www.blogher.com; a small busi­ness strate­gist, busi­ness and suc­cess coach; and web­site de­vel­oper and fa­cil­i­ta­tor of “In­tu­itive In­tel­li­gence” through The Paula G. Com­pany, Gre­gorow­icz had three key points for her au­di­ence.

One is that if your busi­ness con­tin­ues to be suc­cess­ful, you will reach a point where you have to hire sup­port, such as an as­sis­tant, a coach or a con­sul­tant.

“You’re only go­ing to grow so far in your busi­ness if you’re by your­self. The next step in your evo­lu­tion lies just out­side your com­fort zone,” she said.

An­other is be­ing mind­ful that “time is money.” So if you guest blog or do some type of pro-bono work in the name of mar­ket­ing your­self, it’s the same thing as in­vest­ing money in your busi­ness, she said.

$nG wKLOH WKH WrDI­fiF nuPbers for your web­site and blog are im­por­tant, it’s bet­ter to have a smaller num­ber of highly en­gaged vis­i­tors and prospects than a large in­dif­fer­ent au­di­ence.

“Writ­ing a guest ar­ti­cle or speak­ing in front of a group, it’s about re­la­tion­ships,” Gre­gorow­icz said.

She asked the at­ten­dees to down­load a self-as­sess­ment quiz to get think­ing about how what the panel had to VDy DSSOLHG VSHFL­fiFDOOy Wo them.

Maria Evans, of the Pipersville-based Martino EvDnV SuEOLF rHODWLonV firP, said that she knew Gre­gorow­icz when The Paula G. Com­pany was just some­thing she did out­side of her day job and spoke highly of her web de­sign ser­vices.

“She walks the talk. She’s very authen­tic — what you see is what you get. She has a tremen­dous way of ex­plain­ing things,” Evans said.

As Gre­gorow­icz her­self put it, she spe­cial­izes in “pluck­ing women off the ham­ster wheel of self­doubt” to em­power prospec­tive busi­ness own­ers to re­al­ize their pur­pose with­out run­ning them­selves into the ground.

For more in­for­ma­tion, vis- it www.thep­aulag­com­pany. com.

Submitted photo

Paula Gre­gorow­icz, of Telford, left, stands with fel­low “BlogHer ‘12” pan­elists Alli Wor­thing­ton, Lyz Lenz and Sarah W. Caron.

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