Apple TV 4K 3rd Generation

The Apple TV 4K 3rd Generation player continues to lead its category. It offers a significant upgrade over its predecessors, combining enhanced performance with a more affordable price tag. Priced at $129 for the 64GB version and $149 for the 128GB model, it remains the player to beat in the 4K streaming device market. The latest model is the same as last year and is particularly appealing to those already invested in the Apple ecosystem, as it seamlessly integrates with other Apple devices, providing a cohesive and user-friendly experience.

The device features the A15 Bionic chip with a passive thermal design, eliminating the need for a fan and resulting in a smaller and quieter unit. This upgrade leads to a 50 percent faster CPU and a 30 percent increase in GPU performance, offering a smoother and more responsive user experience. Additionally, the device supports a range of HDR formats, including the newly added HDR10+, enhancing the visual quality of content.

Apple TV 4K excels in its integration with other Apple products, particularly the iphone. The setup process is streamlined, allowing users to quickly transfer settings, apps, and preferences from an older Apple TV mode. This feature is not only convenient but also time efficient. The device also offers audio and video calibration through the iphone, ensuring optimal sound and picture quality. Purchases and add-ons can be authenticated via Face ID or Touch ID on the iphone, adding an extra layer of security and convenience. - $129 (64 GB) or $149 (128 GB), apple.com