South Florida Sun-Sentinel Palm Beach (Sunday)

Black-owned brands to shop on Amazon

These businesses were featured on the Launchpad during Black History Month

- By Ebony Williams Atlanta Journal-Constituti­on

Amazon’s efforts to highlight small businesses turned its focus to Blackowned businesses during Black History Month.

Amazon Launchpad aimed to increase visibility for Black creators and businesses, with products ranging from games and household items to beauty products and accessorie­s.

Here are a few of our favorites:

Epic Everyday

“We were dishearten­ed that we couldn’t find apparel, accessorie­s and home goods that highlighte­d Black brilliance,” said Cara Johnson-Graves and Jenae Johnson-Carr, cofounders of Epic Everyday. “Upon recognizin­g the extreme lack of diversity, we made a conscienti­ous decision to design a positive self-reflection collection to inspire the next generation.”

Epic Everyday offers signature clothing and accessorie­s, including their popular backpacks.

Brilliant or BS?

Brilliant or BS? is a popular new trivia game, developed for “know-it-alls and big fat liars.” In addition to the core game, the company offers two expansion packs and a second stand-alone game, One and Done.

“We bonded over a love for competitiv­e game nights with friends and family,” said creators Kimelia and Nick, the husbandand-wife duo behind the company. “Now we’re living the dream of making the type of games that we love to play.”

Mented cosmetics

“We created Mented Cosmetics because we believe everyone should be able to find themselves in the world of beauty, no matter your skin tone,” said co-founders KJ Miller and Amanda E. Johnson on their company’s website.

Mented offers various items, including makeup, nail polish and lip gloss.

Bevel

Created by Tristan Walker, Bevel offers skin care products and shaving gear designed to prevent bumps and irritation. The brand has also branched into men’s hair care products.

Everyday Hustle

The Everyday Hustle Shop is best known for its premium beard oil and other grooming products. But it’s their A to Z Affirmatio­n Cards that have struck a note with parents.

The cards were designed to educate children while helping to contribute to positive character-building and instilling self-esteem.

Mother’s Shea

This whipped shea butter is made from 100% pure, unrefined African shea that’s great for skin and hair. The butter is available with rose, lavender, eucalyptus and vanilla scents.

Mother’s Shea is a family-run business. The product is made in Ghana, and 15% of its profits are dedicated to an education fund in the country.

Grace Eleyae

The key to create a great new product? Offer a simple solution to a common problem.

That’s exactly what Grace Eleyae has done with its line of hats, turbans and other luxury headgear.

Lined in satin to prevent damage to textured hair, the brand’s products were designed to help customers “feel confident while investing in being their best, most beautiful selves.”

 ?? GRACE ELEYAE PHOTOS ?? Grace Eleyae is a line of hats, turbans and other luxury headgear.
GRACE ELEYAE PHOTOS Grace Eleyae is a line of hats, turbans and other luxury headgear.

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