Royal Caribbean ac­quires ul­tra-lux­ury Sil­versea

South Florida Sun-Sentinel (Sunday) - - Money - By Ron Hurt­ibise Staff writer

Royal Caribbean Cruises Ltd. has com­pleted its ac­qui­si­tion of ul­tra-lux­ury brand Sil­versea Cruises, the com­pa­nies an­nounced Wed­nes­day.

Mi­ami-based Royal Caribbean said it closed on its bid to buy a two-thirds stake of Sil­versea af­ter se­cur­ing ap­proval from reg­u­la­tors. The ac­qui­si­tion “unites two lead­ing play­ers in the cruise in­dus­try and fills out RCL’s port­fo­lio of cruise brands across all key mar­ket seg­ments,” ac­cord­ing to a news re­lease.

Man­fredi Le­feb­vre d’Ovidio, whose fa­ther An­to­nio Le­feb­vre d’Ovidio founded Sil­versea in Monaco in 1994, will re­main ex­ec­u­tive chair­man of Sil­versea and re­tain a 33.3 per­cent stake, the re­lease said.

The com­pa­nies com­mem­o­rated the deal by an­nounc­ing an en­hance­ment ini­tia­tive called Project In­vic­tus, de­scribed as a mul­ti­year, fleet-wide ef­fort to up­grade Sil­versea’s cruise prod­ucts through ship im­prove­ments and en­hanced on­board fea­tures.

Among the en­hance­ments will be up­graded cham­pagne and caviar of­fer­ings on the Sil­ver Muse be­gin­ning Aug. 19; ren­o­va­tions to Sil­ver Whis­per in De­cem­ber that will in­clude a par­tial re­fit of all guest cab­ins; and en­hanced dry docks for Sil­ver Wind and Sil­ver Shadow.

With the ac­qui­si­tion of Sil­versea’s nine-ship fleet, Royal Caribbean’s fleet now num­bers 15 ves­sels, with an­other 15 on or­der, the com­pany said.

Royal Caribbean Cruises also owns and op­er­ates Royal Caribbean In­ter­na­tional, Celebrity Cruises and Azamara Club Cruises.

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Sil­ver Spirit is a lux­ury cruise ship op­er­ated by Sil­versea Cruises.

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