UN­DER­GROUND SUC­CESS

NEW MAP SHOWS WHAT'S GO­ING ON IN BROWARD COUN­TRY'S ART AND MU­SIC SCENES

South Florida Sun-Sentinel (Sunday) - - Travel & Life - By Rod Stafford Hag­wood Staff writer

There’s now a one-stop re­source for what’s go­ing on with the cre­ative side of things in Broward County — a free map you can print out or or­der that shows where you can find art, fash­ion and mu­sic.

The Un­der­ground Cre­ate Map is be­ing of­fered by the Greater Fort Laud­erdale Con­ven­tion and Vis­i­tors Bureau for lo­cals as well as out-of-town­ers. It is avail­able at Sunny.org/Cre­ate.

“Prior to this, if you went to a ho­tel or a venue and said you wanted to visit the cre­ative scene, they would prob­a­bly send you to some­where like FAT Vil­lage or a gallery,” says Noelle Steven­son, the bureau’s vice pres­i­dent of film, mu­sic, fash­ion and cre­ate. “But there was a uni­verse out there … sort of scat­tered. And peo­ple didn’t know where to go. So putting it all un­der one um­brella made sense.” Com­ing soon will be an Un­der­ground Cre­ate Pass, which will of­fer dis­counts at some of the lo­ca­tions. “We reached out to all our

ven­dors who are part of the ini­tia­tive,” Steven­son says, “and asked them to put this sticker on their store­front. But you can also ask for spe­cial of­fers.”

The map also helps par­tic­i­pants to co­or­di­nate with trol­ley tours, called Un­der­ground Stops, or U-stops.

“We are grow­ing very, very rapidly, Fort Laud­erdale and greater Broward County,” Steven­son says. “We do have the scene, that’s what’s in­ter­est­ing to me, but it was al­most like a cache. There’s so many more com­ing to the ta­ble. There’s a move­ment go­ing on right now in the cre­ative scene … avail­able not only to our res­i­dents but to tourists. You can be in Fla­gler Vil­lage and ev­ery time you drive around the block, there’s some­thing artis­tic go­ing on. Even our own com­mu­nity doesn’t know about it, [so] how can we ex­pect our tourists to know about it?”

But she is quick to add, “We stayed away from the word ‘art,’ be­cause it is so much more than that. [Peo­ple] think it’s just gal­leries and mu­se­ums. But there’s so much more. You also have cat­e­gories like fes­ti­vals and mu­sic.”

SU­SAN STOCKER/STAFF PHO­TOG­RA­PHER

The flamingo-themed mu­ral by artist Key De­tail is part of the Down­town Hol­ly­wood Mu­ral Project.

DAVID I. MUIR/COUR­TESY

The “Reg­gae Reel” ex­hibit at the Pom­pano Beach Cul­tural Cen­ter through Sept. 30 in­cludes Mar­cia Grif­fiths, one of the most in­flu­en­tial fe­male singers in the his­tory of Ja­maican mu­sic.

JEN­NIFER LETT/STAFF FILE

An art ta­ble, with art on com­mis­sion, is set at Beer Punx dur­ing March’s Art­walk in Fla­gler Vil­lage.

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