Publix GreenWise Mar­ket to open

South Florida Sun-Sentinel (Sunday) - - Money - Doreen Chris­tensen

A Publix GreenWise Mar­ket is com­ing to down­town Fort Laud­erdale.

The or­ganic mar­ket will open at

225 E. Las Olas Blvd. in the fall of 2020 as part of a sprawl­ing new res­i­den­tial tower, the pro­ject’s de­vel­op­ers an­nounced Mon­day.

Publix has inked a lease for

115,000-square feet on the ground floor of the mixed-use res­i­den­tial of­fice build­ing on the 2.7-acre site. The new com­plex is on the cor­ner of busy South­east Third Av­enue and Las Olas Boule­vard, for­mer site of the for­mer Bank of Amer­ica and Broward Col­lege build­ings.

The new 341-unit tower, known as The Main Las Olas, will have 600-square-foot to

1,400-square-foot one-, twoand three-bed­room apart­ments, of­fices, restau­rants and re­tail shops and of­fices, ac­cord­ing to the re­lease. The build­ing will be con­nected to a park­ing garage.

The new Publix store and res­i­den­tial tower is part of a joint ven­ture of Fort Laud­erdale-based Stiles and San Fran­cisco-based Shoren­stein Prop­er­ties LLC. Stiles paid

$13.1 mil­lion for the site in

2016.

"This is a thought­fully planned pro­ject the whole city can be proud of," Fort Laud­erdale Mayor Dean Tran­talis said in the re­lease. "The ad­di­tion of a GreenWise Mar­ket will truly help to serve the thou­sands of cur­rent and fu­ture res­i­dents and em­ploy­ees sur­round­ing Las Olas and fur­ther the ur­ban feel of our down­town by in­creas­ing walk­a­bil­ity and re­duc­ing traf­fic on the streets."

Publix is re-imag­in­ing and ex­pand­ing its or­ganic and nat­u­ral con­cept to com­pete head-to-head with Whole Foods Mar­ket and other or­ganic gro­cers.

The tuned-up GreenWise Mar­ket, which will not have Publix in its name, will of­fer "a thought­fully cu­rated se­lec­tion of or­ganic, spe­cialty and tra­di­tional gro­cery items" aimed at health-con­scious shop­pers. It also will serve beer and wine, sim­i­lar to Lucky's Mar­ket.

A GreenWise is set to open in 2019 in Boca Ra­ton.

"The new GreenWise Mar­ket con­cept fea­tures a sim­pli­fied en­vi­ron­ment de­signed to show off our unique and house-made of­fer­ings. We be­lieve our cus­tomers will ap­pre­ci­ate our cu­rated se­lec­tion," said Kevin Mur­phy, a Publix se­nior vice pres­i­dent of re­tail op­er­a­tions, in an ear­lier news re­lease.

A re­freshed GreenWise opened near Flor­ida State Univer­sity in Tal­la­has­see in Oc­to­ber. Other lo­ca­tions also

are un­der­way in South Carolina and Lake­land, with many other sites be­ing iden­ti­fied.

“We think food­ies and health-con­scious cus­tomers alike will love what the store will of­fer,” Mur­phy said. “We’re es­pe­cially ex­cited to an­nounce a lo­ca­tion in our home town.” That store will open next, Publix said.

Res­i­dents of the new Fort Laud­erdale tower will be able ride a ded­i­cated el­e­va­tor right into the gro­cery store, ac­cord­ing to the re­lease.

STILES/COUR­TESY

A ren­der­ing of The Main Las Olas, at the cor­ner of Las Olas Boule­vard and SE Third Av­enue in Fort Laud­erdale.

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