Dear FREC, Thank you

South Florida Sun-Sentinel (Sunday) - - Real Estate -

In no in­dus­try

does “caveat emptor” (“let the buyer be­ware”) res­onate more than in the world of prop­erty ex­change, res­i­den­tial and com­mer­cial real es­tate. There­fore, it came as no sur­prise this year that the Flor­ida Real Es­tate Com­mis­sion (FREC) took spe­cial in­ter­est in gov­ern­ing real es­tate team/group ad­ver­tis­ing. The mass of daily mail­ers and com­puter pop-ups have ne­ces­si­tated “strong medicine” to cor­rect mis­in­for­ma­tion about our in­dus­try. The only “free agents” who ex­ist in the real es­tate in­dus­try are those li­censed by the state as Bro­kers, who op­er­ate as solo prac­ti­tion­ers, with­out the su­per­vi­sion of an­other Qual­i­fy­ing Bro­ker above them. Con­versely, there is team­build­ing as a way to strengthen pro­fes­sional mar­ket pres­ence. FREC has es­tab­lished that all mar­ket­ing and con­tract pieces shall have bro­ker­age in­for­ma­tion in at least equiv­a­lent font size as the team names. FREC has also set guide­lines for bro­ker ac­count­abil­ity in con­tin­u­ously re­view­ing team struc­ture and planned ad­ver­tis­ing. Bro­kers typ­i­cally cre­ate bro­ker­age teams to work as ver­ti­cal part­ners. But lest we for­get, any real es­tate sales as­so­ciate, even the Bro­ker-As­so­ciate, must rely upon his/her lead bro­ker for guid­ance re­gard­ing scope of ca­pa­bil­i­ties, re­spon­si­bil­i­ties and long-term plan­ning. With­out the ac­tual prac­tice of law (re­served for at­tor­neys), your em­ploy­ing bro­ker teaches you how best to abide by those laws and best prac­tices es­tab­lished to pri­mar­ily PRO­TECT CON­SUMERS of real es­tate. Good to know, that safety ex­tends to us all. For a quick Q&A with Bro­ker/Pres­i­dent of Sig­na­ture,

Ben G. Schachter, call 561.302.9099.

Visit thes­ig­na­tur­e­realestate­com­pa­nies.com for more trend­ing info.

Ben G. Schachter, Bro­ker & Pres­i­dent, The Sig­na­ture Real Es­tate Com­pa­nies

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