Dear FREC, Thank you
In no industry
does “caveat emptor” (“let the buyer beware”) resonate more than in the world of property exchange, residential and commercial real estate. Therefore, it came as no surprise this year that the Florida Real Estate Commission (FREC) took special interest in governing real estate team/group advertising. The mass of daily mailers and computer pop-ups have necessitated “strong medicine” to correct misinformation about our industry. The only “free agents” who exist in the real estate industry are those licensed by the state as Brokers, who operate as solo practitioners, without the supervision of another Qualifying Broker above them. Conversely, there is teambuilding as a way to strengthen professional market presence. FREC has established that all marketing and contract pieces shall have brokerage information in at least equivalent font size as the team names. FREC has also set guidelines for broker accountability in continuously reviewing team structure and planned advertising. Brokers typically create brokerage teams to work as vertical partners. But lest we forget, any real estate sales associate, even the Broker-Associate, must rely upon his/her lead broker for guidance regarding scope of capabilities, responsibilities and long-term planning. Without the actual practice of law (reserved for attorneys), your employing broker teaches you how best to abide by those laws and best practices established to primarily PROTECT CONSUMERS of real estate. Good to know, that safety extends to us all. For a quick Q&A with Broker/President of Signature,
Ben G. Schachter, call 561.302.9099.
Visit thesignaturerealestatecompanies.com for more trending info.
Ben G. Schachter, Broker & President, The Signature Real Estate Companies