South Florida Sun-Sentinel (Sunday)
Retiring Brokaw ‘was in the right place at the right time’
NEW YORK — If Tom Brokaw has one piece of advice to leave for television journalists upon his retirement, it’s to get out to more of the country — and not just to visit.
The Capitol insurrection is but one example of a story that might not have seemed as much a surprise if more journalists were attuned to communities outside of the power centers, the veteran NBC newsman said.
Television news is “much, much too wedded to the East Coast and West Coast only” and needs to expand its presence across the country.
“Take some of the people who are only in Washington and send them to Salt Lake City or Kansas City, or St. Louis for that matter,” he said.
Brokaw, who turns 81 this month, recently announced he’s retiring from NBC News, where he worked for 55 years. He said he has been overwhelmed and heartened by the outpouring of good wishes from colleagues and people who watched him on TV for many of those years.
He has been away from the power centers himself and hasn’t been to New York since before the onset of the coronavirus pandemic. He has split time between homes in Montana and Florida.
His advice to the industry he’s leaving behind has nothing to do with the sort of they-don’t-make-’em-like-theyused-to criticism you might get from older people in any business. Brokaw said he’s impressed with the work of young journalists at NBC News and elsewhere, and is invested in seeing them succeed.
He believes a reorientation can take place without a significant outlay of money for an industry that has seen a twodecade decline in local news coverage.
“I don’t want to knock what they’re doing now because they get on an airplane and go to these places, and they do a good job,” he said. “But I always found it was best to invest yourself in different parts of the country and get to know the politics and culture.”
Brokaw has kept busy in the years since he stepped down as “NBC Nightly News” anchor in 2004, doing documentaries, appearing on “Morning Joe” and
the network during newsy occasions for commentary and writing. He’s finishing a book about his parents and their life growing up during the Depression in South Dakota.
For two decades, Brokaw, Peter Jennings at ABC and Dan Rather at CBS dominated television news — a period in which cable and digital news sources either didn’t exist or weren’t nearly as established as they are.
Brokaw recalled that when the late Jennings was asked whether the three men were friends he responded, “kind of.” They were competitors but had a shared value system, Brokaw said.
“I grew up in Yankton, South Dakota, hoping that one day maybe I’ll get to appear on NBC News with (Chet) Huntley and (David) Brinkley,” he said. “And, by God, it was within three years I was on Huntley-Brinkley, first from Omaha and then from California.
“It was bang, bang, bang, just like that,” he said, “and it frankly astonished me, astonished my parents and my friends back in South Dakota. I caught the merrygo-round, and I was in the right place at the right time.”