Twitter premium service to relaunch

LONDON — Elon Musk said Friday that Twitter plans to relaunch its premium service that will offer different colored check marks to accounts next week, in a fresh move to revamp the service after a previous attempt backfired.

It’s the latest change to the social media platform that the billionaire Tesla CEO bought last month for $44 billion, coming a day after Musk said he would grant “amnesty” for suspended accounts and causing yet more uncertainty for users.

Twitter previously suspended the premium service, under which Musk granted blue-check labels to anyone paying $8 a month, because of a wave of imposter accounts.

Originally, the blue check was given to government entities, corporations, celebrities and journalists verified by the platform to prevent impersonation.

In the latest version, companies will get a gold check, governments will get a gray check, and individuals who pay for the service, whether or not they’re celebrities, will get a blue check, Musk said Friday.

“All verified accounts will be manually authenticated before check activates,” he said, adding it was “painful, but necessary” and promising a “longer explanation” next week.

Musk said the service was “tentatively launching” Friday.

Twitter had put the revamped premium service on hold days after its launch earlier this month after accounts impersonated companies including pharmaceutical giant Eli Lilly & Co., Nintendo, Lockheed Martin, and even Musk’s own businesses Tesla and SpaceX, along with various professional sports and political figures.