Why international trade should be a national priority
category. And, from their seats it might appear so. Anyone with a moderate degree of intelligence, however, recognizes that is far from the average person's perspective.
Anyone who thinks otherwise needs to spend some time learning about the relevance of the BRICS nations – the association of five major emerging national economies, Brazil, Russia, India, China and South Africa – and study each of their trade endeavors.
While the U.S., as a country, may enjoy pros in the form of political, social and religious freedoms of expression that few other countries can, there are overwhelming financial cons that hinder fulfillment of enjoying such luxuries in the U.S. So the robbery of a quality life for common people is a reality.
Research has proven that far too many U.S. companies focus primarily upon domestic sales and aim to benefit few besides their own boards of directors and C-suite executives, all while placing little or no emphasis upon international sales. It’s a big world out there, so much so that the question is often raised why are American companies limiting themselves.
First and foremost, if American businesses expect to survive in the 21stcentury global marketplace and grow profit-wise, they must implement measures which not only include a strong emphasis on international sales, but also take a serious approach to building the morale of employees and abandoning the mindset of reducing their workforce while expecting to earn the same or greater profits with fewer employees, merely to appease their boards and senior executives. Also, eliminate golden parachute perks reserved for senior management figures.
In supporting such a plan, business leaders also need to push elected officials at every level to create more business (tax) incentives geared toward small to midsized businesses that hire and retain steady or increasing numbers of employees. Banking, credit and/or financial institutions should to be prodded to loosen their loan requirements for small businesses; local/state governments must make it easier for businesses to do international trade; and the federal government should reduce tariffs and remove other sanctions which hinder international trade in the form of U.S. exports.
If American businesses and governments – together – can succeed in breaking those barriers, and if unskilled workers take the initiative to become skilled in keeping up with a changing society, the U.S. will be well on its way to a brighter future.
Santura Pegram is a freelance writer and business professional.A former protégé-aide to the “Political Matriarch of the State of Florida” – M. Athalie Range – Santura writes on topics ranging from socially relevant issues to international business to politics.