Why in­ter­na­tional trade should be a na­tional pri­or­ity

South Florida Times - - OPINION -

cat­e­gory. And, from their seats it might ap­pear so. Any­one with a mod­er­ate de­gree of in­tel­li­gence, how­ever, rec­og­nizes that is far from the av­er­age per­son's per­spec­tive.

Any­one who thinks oth­er­wise needs to spend some time learn­ing about the rel­e­vance of the BRICS na­tions – the as­so­ci­a­tion of five ma­jor emerg­ing na­tional economies, Brazil, Rus­sia, India, China and South Africa – and study each of their trade en­deav­ors.

While the U.S., as a coun­try, may en­joy pros in the form of political, so­cial and re­li­gious free­doms of ex­pres­sion that few other coun­tries can, there are over­whelm­ing fi­nan­cial cons that hin­der ful­fill­ment of en­joy­ing such lux­u­ries in the U.S. So the rob­bery of a qual­ity life for com­mon peo­ple is a re­al­ity.

Re­search has proven that far too many U.S. com­pa­nies fo­cus pri­mar­ily upon do­mes­tic sales and aim to ben­e­fit few be­sides their own boards of di­rec­tors and C-suite ex­ec­u­tives, all while plac­ing lit­tle or no em­pha­sis upon in­ter­na­tional sales. It’s a big world out there, so much so that the ques­tion is of­ten raised why are Amer­i­can com­pa­nies lim­it­ing them­selves.

First and fore­most, if Amer­i­can busi­nesses ex­pect to sur­vive in the 21stcen­tury global mar­ket­place and grow profit-wise, they must im­ple­ment mea­sures which not only in­clude a strong em­pha­sis on in­ter­na­tional sales, but also take a se­ri­ous ap­proach to build­ing the morale of em­ploy­ees and aban­don­ing the mind­set of re­duc­ing their work­force while ex­pect­ing to earn the same or greater prof­its with fewer em­ploy­ees, merely to ap­pease their boards and se­nior ex­ec­u­tives. Also, elim­i­nate golden para­chute perks re­served for se­nior man­age­ment fig­ures.

In sup­port­ing such a plan, busi­ness lead­ers also need to push elected of­fi­cials at ev­ery level to cre­ate more busi­ness (tax) in­cen­tives geared to­ward small to mid­sized busi­nesses that hire and re­tain steady or in­creas­ing num­bers of em­ploy­ees. Bank­ing, credit and/or fi­nan­cial in­sti­tu­tions should to be prod­ded to loosen their loan re­quire­ments for small busi­nesses; lo­cal/state gov­ern­ments must make it eas­ier for busi­nesses to do in­ter­na­tional trade; and the fed­eral gov­ern­ment should re­duce tar­iffs and re­move other sanc­tions which hin­der in­ter­na­tional trade in the form of U.S. ex­ports.

If Amer­i­can busi­nesses and gov­ern­ments – to­gether – can suc­ceed in break­ing those bar­ri­ers, and if un­skilled work­ers take the ini­tia­tive to be­come skilled in keep­ing up with a chang­ing so­ci­ety, the U.S. will be well on its way to a brighter fu­ture.

San­tura Pe­gram is a free­lance writer and busi­ness pro­fes­sional.A for­mer pro­tégé-aide to the “Political Ma­tri­arch of the State of Florida” – M. Athalie Range – San­tura writes on top­ics rang­ing from so­cially rel­e­vant is­sues to in­ter­na­tional busi­ness to politics.

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