Domino's will de­liver to beaches, parks and "hotspots"

South Florida Times - - BUSINESS - Domino’s De­liv­ery JOSEPH PISANI AP Re­tail Writer BLACK OWN­ER­SHIP "It is crit­i­cal for us. Yet, more African-Amer­i­cans are be­com­ing renters than they are home own­ers. Home­own­er­ship is our pri­mary wealth build­ing tool. But it's

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NEW YORK (AP) - Domino's, which has been bring­ing piz­zas to doorsteps for more than half a cen­tury, will now de­liver to the great out­doors.

The pizza chain said Mon­day that its driv­ers can meet cus­tomers at U.S. beaches, parks and land­marks to hand over pizza, cheesy bread and other food on its menu.

In all, Domino's said it will de­liver to 150,000 out­door lo­ca­tions in­clud­ing un­der the Gate­way Arch in St. Louis; by the Las Ve­gas wel­come sign; or next to a statue of soul singer James Brown in Au­gusta, Ge­or­gia. The lo­ca­tions show up in the com­pany's app or web­site as “Domino's Hotspots.''

De­liv­ery is a key part of the com­pany's busi­ness, and it has been ag­gres­sive in mak­ing it easy to or­der through tweets, text mes­sages and Ama­zon's voice-ac­ti­vated Echo. But com­pe­ti­tion has grown from other fast-food chains that are of­fer­ing more de­liv­ery op­tions. McDon­ald's has a deal with on­line ser­vice UberEats, and the par­ent com­pany of KFC and Taco Bell re­cently teamed up with Grubhub to ex­pand de­liv­ery.

Domino's says it tested the ser­vice last fall in Mi­ami, where cus­tomers or­dered out­side ho­tels and the zoo. Den­nis Maloney, the com­pany's chief dig­i­tal of­fi­cer, wouldn't say how many de­liv­er­ies were made dur­ing the test, but said it was enough to de­cide to roll it out na­tion­wide.

Fran­chisees chose the hotspots, in­clud­ing lo­cal dog parks and air­ports. Driv­ers will pull up to the curb to meet cus­tomers, Domino's said, and peo­ple can tell the app what they're wear­ing so they're eas­ier to spot.

Shares in Domino's Pizza Inc., which is based in Ann Ar­bor, Michi­gan, closed Mon­day up $2.03, or al­most 1 per­cent, at $232.35.

PHOTO COUR­TESY OF DOMINO'S

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