I say no to a Starbucks boycott
saddling good citizens, who happened to be black men, with unwarranted police records. Wal-Mart then relied upon its deep purse to vigorously defend its deplorable actions.
Starbucks is no Wal-Mart. While I firmly embrace boycotting as an effective tool of free speech, boycotting cannot and should not be Black America's one retort to offensive acts carried out by individual employees representing what has proven to be a good corporate citizen. I do not mean to imply that Starbucks is perfect; I surmise that Starbucks still has internal issues related to race and diversity.
Nonetheless, I appreciate the steps Starbucks' CEO and Board of Directors have and are taking in response to the incident in Philadelphia, such as the swift issuance of a public apology, public rebuke of the offending employees' actions and the planned shutdown of Starbucks outlets nationwide for diversity and customer service training. Starbucks is demonstrating that its promise to do better is far more than a mere gesture designed to quiet a public uprising.
Starbucks has earned what millennials refer to as "street cred." Consequently, the Corporation deserves grace when employees make missteps or engage in discriminatory actions rooted in personal perspectives. While I am confident Starbucks will make right with the young men who were wrongfully arrested in Philadelphia, I urge its leaders to again take the corporate lead by helping to revamp policing in America nationwide.
The Uniform Reporting Law Enforcement Improvement Act (URLEIA) is the solution to America's policing problem and will effectively revamp policing from the ground up. Corporations, like citizens, have a responsibility to ensure policing nationwide is guided not by the whims of individuals and powerful conglomerates but by the constitutional and humane application of law.
Learn more about URLEIA by visiting www.ChangeIsOnUs.org. Learn more about Jerroll Sanders who is a business executive, author of The Physics of Money: If You've Got My Dollar, I Don't, diversity expert, and strategist by visiting www.jerrollsanders.com.