I say no to a Star­bucks boy­cott

South Florida Times - - OPINION -

sad­dling good cit­i­zens, who hap­pened to be black men, with un­war­ranted po­lice records. Wal-Mart then re­lied upon its deep purse to vig­or­ously de­fend its de­plorable ac­tions.

Star­bucks is no Wal-Mart. While I firmly em­brace boy­cotting as an ef­fec­tive tool of free speech, boy­cotting can­not and should not be Black Amer­ica's one re­tort to of­fen­sive acts car­ried out by in­di­vid­ual em­ploy­ees rep­re­sent­ing what has proven to be a good cor­po­rate cit­i­zen. I do not mean to im­ply that Star­bucks is per­fect; I sur­mise that Star­bucks still has in­ter­nal is­sues re­lated to race and di­ver­sity.

None­the­less, I ap­pre­ci­ate the steps Star­bucks' CEO and Board of Di­rec­tors have and are tak­ing in re­sponse to the in­ci­dent in Philadel­phia, such as the swift is­suance of a pub­lic apol­ogy, pub­lic re­buke of the of­fend­ing em­ploy­ees' ac­tions and the planned shut­down of Star­bucks out­lets na­tion­wide for di­ver­sity and cus­tomer ser­vice train­ing. Star­bucks is demon­strat­ing that its prom­ise to do bet­ter is far more than a mere ges­ture de­signed to quiet a pub­lic up­ris­ing.

Star­bucks has earned what mil­len­ni­als re­fer to as "street cred." Con­se­quently, the Cor­po­ra­tion de­serves grace when em­ploy­ees make mis­steps or en­gage in dis­crim­i­na­tory ac­tions rooted in per­sonal per­spec­tives. While I am con­fi­dent Star­bucks will make right with the young men who were wrong­fully ar­rested in Philadel­phia, I urge its leaders to again take the cor­po­rate lead by help­ing to re­vamp polic­ing in Amer­ica na­tion­wide.

The Uni­form Re­port­ing Law En­force­ment Im­prove­ment Act (URLEIA) is the so­lu­tion to Amer­ica's polic­ing prob­lem and will ef­fec­tively re­vamp polic­ing from the ground up. Cor­po­ra­tions, like cit­i­zens, have a re­spon­si­bil­ity to en­sure polic­ing na­tion­wide is guided not by the whims of in­di­vid­u­als and pow­er­ful con­glom­er­ates but by the con­sti­tu­tional and hu­mane ap­pli­ca­tion of law.

Learn more about URLEIA by vis­it­ing www.ChangeIsOnUs.org. Learn more about Jer­roll San­ders who is a busi­ness ex­ec­u­tive, au­thor of The Physics of Money: If You've Got My Dol­lar, I Don't, di­ver­sity ex­pert, and strate­gist by vis­it­ing www.jer­roll­sanders.com.

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