Nat­u­ral Trend­set­ters cel­e­brates 20 years of hon­or­ing black hair

South Florida Times - - FRONT PAGE - BY MICHELLE HOLLINGER MY SIS­TERS’ KEEPER:

TAMARAC, Fla. – Cel­e­brat­ing 20 years in any busi­ness is a sig­nif­i­cant mile­stone. When the busi­ness is some­thing you sensed would suc­ceed and it in­volves your pur­pose and pas­sion, the cel­e­bra­tion takes on even greater mean­ing.

Si­mone Hyl­ton and her sis­ter, Yanique, are busi­ness part­ners in one of the most pop­u­lar nat­u­ral hair sa­lons in South Florida – Nat­u­ral Trend­set­ters. Although the na­tional hair care in­dus­try is roughly 40 years old, the Tamarac shop was the first of its kind to open in South Florida – ush­er­ing in a nat­u­ral hair re­nais­sance that has grown by leaps and bounds over the years and is show­ing no signs of let­ting up.

Hyl­ton said one rea­son the sa­lon does so well is be­cause she en­vi­sioned its suc­cess prior to its launch.

“I felt like this was so needed and peo­ple needed it so much, I ac­tu­ally vi­su­al­ized us be­ing fur­ther than we are. I must say that I’ve al­ways seen it much big­ger than it is, and I see it grow­ing fur­ther than it is now,” Hyl­ton said in a tele­phone in­ter­view as she pre­pared for the sa­lon’s 15th an­nual Royal Coils Nat­u­ral Hair and Beauty Expo hap­pen­ing on Sun­day, June 10.

Re­fer­ring to the expo as a “fam­ily af­fair,” Si­mone said guests can ex­pect, “amaz­ing swag bags. Re­ally good time of vib­ing and shar­ing en­ergy and cul­ture.We have great shows, speak­ers, pan­elists. They will be en­ter­tained and ed­u­cated at the same time. And pam­pered a lit­tle bit,” Si­mone ex­plained. “Peo­ple don’t re­ally un­der­stand what a hair show is, so I feel they should come and ex­pose them­selves to it and they’ll never want to miss one again.”

As the cre­ative one, Hyl­ton styles hair and helps steer the mar­ket­ing strat­egy for the sa­lon.Yanique, also a hair stylist, is the sa­lon’s busi­ness­woman who han­dles pay­roll, ven­dor op­er­a­tions, as well as all the other as­pects of keep­ing Nat­u­ral Trend­set­ters thriv­ing.

Both women nav­i­gated sin­gle moth­er­hood as they grew the busi­ness. Si­mone has three adult chil­dren and a 17-year old daugh­ter. Yanique has one child.

“We helped each other raise our chil­dren,” Si­mone shared.

As it re­lates to its place in the com­mu­nity, Si­mone sees it as more than a hair sa­lon. “It’s a space where cus­tomers can come share en­ergy. Just the ex­pe­ri­ence of com­ing here is a bond­ing of sis­ters and broth­ers. We greet all our cus­tomers as “King” and “Queen,” she ex­plained. Cus­tomers agree.

“Love the vibe, love the peo­ple, treated me like a queen. I’ll be back for sure,” Desma Clarke posted on the sa­lon’s Face­book page, which has an av­er­age rat­ing of 4.4 out of 5 stars.

“I've been in Florida for about a year and the first eight months has been hell find­ing a nat­u­ral hair sa­lon that ac­tu­ally cares and spe­cial­ized in nat­u­ral hair care. Un­til, I found Nat­u­ral Trend Set­ters. I have not been to an­other sa­lon. The stylists there are all great,” Amoy An­nette Beck­ett said in her re­view.

“The vibe in the sa­lon is pos­i­tive and em­brac­ing and I al­ways walk out the door just that much more in love with my nat­u­ral hair! Queens adorn­ing queens, love me some Nat­u­ral Trend­set­ters,” posted Daph­nee StVal.

Si­mone said the goal for the busi­ness is to cre­ate a fran­chise. “We want to have a nat­u­ral hair sa­lon in ev­ery black city in the coun­try,” she said. “I want sis­ters to love them­selves and love to look like they do in their nat­u­ral state. Our hair is our crown. An­gels have ha­los, our afros are our ha­los.”

Nat­u­ral Trend­set­ters is lo­cated at 7247 NW 88th Ave., Tamarac, Florida 33321. 954-4861414; nat­u­ral­trend­set­ters.com.

PHOTOS COURTESY OF NAT­U­RAL TREND­SET­TERS

Cel­e­brat­ing 20 years in busi­ness, Nat­u­ral Trend­set­ters is host­ing its 15th an­nual Royal Coils Nat­u­ral Hair and Beauty Expo on June 10.

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