Weis Markets donates $150,000 to Paralyzed Veterans of America
In honor of Veterans Day, Weis Markets presented a $150,000 donation to the Paralyzed Veterans of America (PVA) in support of their Mission: ABLE campaign, which encourages veterans and their families, corporate supporters, and friends to help create an America where our most severely injured heroes have access to what they’ve earned and deserve: care, jobs and benefits, according to a press release.
This donation was generated through customer contributions during a two-week, in-store Veterans Day fundraising program. Weis Markets’ stores raised $122,000, and a corporate contribution rounded up the donation to $150,000.
Weis Markets’ Boonsboro store was the chain leader with more than $3,800 in donations, according to the release.
“We are extremely grateful to our customers for their generosity and we’re proud of our many associates who helped generate this donation, which far exceeded our expectations,” said Ron Bonacci, vice president of marketing and advertising for Weis Markets, in the release. “Paralyzed Veterans of America provides much-needed support to veterans who have sacrificed so much for our country. We are pleased to be working in support of this deserving cause.”
To support the initiative, Weis Markets and its associates encouraged customers to make small donations at Weis checkouts by rounding up their orders or purchasing $1, $3 or $5 vouchers from Nov. 2-Nov. 15.
With more than 42,000 American veterans living with spinal cord-related paralysis, PVA’s mission is to create an America where the most severely injured veterans are provided the physical care needed to live a healthy life, receive the benefits they’ve earned through military service and obtain job training and opportunities for new and fulfilling careers, according to the release.
For more information about Weis Markets and its support of Paralyzed Veterans of America’s Mission: ABLE, go to WeisMarkets.com.