Southern Maryland News

Craft beverages app lauded

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The Maryland Tourism Coalition recently recognized the Maryland Craft Beverages App as the best new Large Marketing Product or Event for 2021.

Released by Grow & Fortify in July of this year, the Maryland Craft Beverages App is a free applicatio­n for Android and iOS devices. The app allows craft alcohol consumers to track their exploratio­n of Maryland’s breweries, cideries, distilleri­es, meaderies, and wineries.

“We’re honored to receive this recognitio­n from the Maryland Tourism Coalition,” says Kevin Atticks, CEO of Grow & Fortify. “Our app makes it easy for people traveling around Maryland to learn about the state’s beverage alcohol producers, on-demand.”

The Maryland Craft Beverages App is a flagship product guiding residents and visitors to nearly 200 craft alcohol producers located throughout the state.

This app highlights locations, allows users to map itinerarie­s and collects trails for the craft beverage industry in one, easy-to-use package. Developed in partnershi­p with the Brewers Associatio­n of Maryland, the Maryland Distillers Guild, and the Maryland Wineries Associatio­n, each tasting room featured in the app is a current member of their respective trade associatio­n.

“This app is a powerful tool for the industry and for our users,” says Jim Bauckman, director of communicat­ions at Grow & Fortify. “Using the app, fans of locally produced beverages are visiting more local tasting rooms and spending more money within Maryland communitie­s.”

To download the app, users can visit the Google Play and Apple App stores directly or find more informatio­n on the Grow & Fortify website at www. growandfor­tify.com.

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