DEAR ROPER

A note from Chelsea Shaf­fer

Spin to Win Rodeo - - Departments - Chelsea

Dear Roper,

As our staff worked to de­velop The Team Rop­ing Jour­nal— a brand new con­cept for the sport—we sought in­spi­ra­tion from mag­a­zines of all gen­res to see how ed­i­tors of some of the coun­try’s finest publi­ca­tions com­mu­ni­cate with their read­ers.

Tak­ing one fi­nal glance for ideas for this let­ter, the smells of the cologne ads in GQ and the per­fume ads of Glam­our and Vogue re­ally hit me. And while their ed­i­tors didn’t pro­vide me any in­sight to help me ex­plain how we’re do­ing some­thing never done be­fore in this sport, those scents waft­ing off the pages sort of did.

If you could flip through the pages of this mag­a­zine and breathe deeply, I hope you’d smell the burn­ing rubber on Paul Eaves’ horn when he won Laramie in the hot Wy­oming sun (pg. 16), the bi­son-steak grilling on Bob Di­neen’s back pa­tio in Colorado (pg. 94) and the ShowSheen in the manes and tails of some of the finest horses in the busi­ness get­ting ready to com­pete in the $100,000 World Cham­pi­onship Rope Horse Fu­tu­rity in Texas (pg. 82).

I’d like to think you can feel your­self rid­ing out of the box like Luke Brown, hand on your horse’s neck, rid­ing stride­for-stride go­ing to the steer (pg. 66), and I hope you can close your eyes and imag­ine your po­si­tion com­ing around the cor­ner, set­ting up a shot like Ryan Motes (pg. 73).

Hope­fully you can hear the crowd go wild in Salt Lake City when Tyler McKnight pulled back on that steer for $50,000 (pg. 24) and the an­nouncer at

the #11 Reno Mil­lion de­clare that a mar­ried cou­ple just won $200,000 (pg. 91). This mag­a­zine sure won’t smell like GQ, but I think it feels a whole lot more like home.

We’ve worked tire­lessly to cre­ate es­sen­tial read­ing for every­one who swings a rope or loves some­one who does. While Spin To Win Rodeo and Su­per Looper will no longer come to your door, I think what we’ve de­signed to re­place them will more than fill the void. Whether you’re sit­ting down to read this mag­a­zine in be­tween meet­ings in town or brows­ing through it in the pas­sen­ger seat headed to the North­west to try your luck at Pendle­ton, El­lens­burg and Puyallup, I think you’ll find some­thing re­lat­able in these 160 pages. And if you don’t, well, you’re al­lowed to ar­gue with the flag­ger here, so shoot me a note at cshaf­[email protected]­me­dia.com.

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