the Rope Mak­ers

Ev­ery per­son who reads this book has a rope they like, a com­pany they’ll stand by. They can talk about the lay of the rope, its tip weight, and its “feel,” but can they name the peo­ple be­hind the ropes? This is them.

Spin to Win Rodeo - - Competitive Edge - By G.R. Schi­avino

It’s a fierce mar­ket, this rope busi­ness. Par­tic­u­larly to­day, as the 20-year pro­pri­etary patent has just ended on the revo­lu­tion­ary four-strand, cored rope, there’s an en­ergy cours­ing through the in­dus­try—an an­tic­i­pa­tion of change and op­por­tu­nity; and for some, loss.

But, in in­ter­views with the rope mak­ers, it’s not the shark tank that pre­vails. Rather, themes of work ethic, fam­ily, team­work, re­spect, and God emerged. Sto­ries of lessons learned, ca­pa­bil­i­ties re­al­ized, and earnest de­sires to do more and bet­ter were shared; while a deep sense of pride in the prod­ucts made, the teams that make them, and the brands that pro­duce them was ex­pressed.

Yes, it’s a fierce mar­ket, but it’s made up of men and women de­voted to im­prov­ing the sport of team rop­ing by mak­ing the best ropes around. These are their sto­ries.

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