Dear Rop­ers,

Spin to Win Rodeo - - Insider’s Guide To Okc -

Th­ese last nine months have been a whirl­wind since I came on board with the USTRC back in Jan­uary. I have been ex­tremely op­ti­mistic about what we have been im­ple­ment­ing to make the as­so­ci­a­tion bet­ter—and for good rea­son. I sure don’t want to point a neg­a­tive light about its past, but de­spite the USTRC Fi­nals be­ing up a lit­tle last year, there wasn’t a lot of bright spots to talk about when I walked in the door. (Ex­actly the type of sce­nario any­one tak­ing the job should smile about— op­por­tu­nity abound­ing, with so lit­tle rea­son to fear fail­ure.)

The USTRC staff pulled a rab­bit out of the hat fin­ish­ing the 2017 re­gion­als af­ter the sale to Ac­tive In­ter­est Me­dia and grow­ing the NFTR with some pos­i­tive changes.

So, let’s fast for­ward 13 months for the staff and nine months for me, start­ing with this pub­li­ca­tion. The in­dus­try was hav­ing trou­ble sup­port­ing two na­tional pub­li­ca­tions and Su­perLooper was get­ting the worst of it. The Team Rop­ing Jour­nal is do­ing great and we hope you like what you see each month.

The Ex­clu­sive rop­ings were in­tro­duced to bring the older rop­ers back to the USTRC. They have re­ally started mak­ing a dif­fer­ence as team counts at the qual­i­fiers have been steadily ris­ing in the ma­jor­ity of the mar­kets. The changes in pay­offs are be­ing well re­ceived and it isn’t any sur­prise that the Priefert World Se­ries bar­rier is mak­ing folks happy. We have em­braced the youth mar­ket to the ex­tent that there are now at least two other out­fits try­ing to fol­low suit.

Like most new pro­grams, at its in­tro­duc­tion, The Key Card ben­e­fits were not fully un­der­stood, but it is start­ing to make a name for it­self based on the amount of money it is sav­ing rop­ers who are en­ter­ing the NFTR. To help pro­mote this pro­gram in the new sea­son it will be the only mem­ber­ship card avail­able Oc­to­ber 1 (look for the form in this is­sue). The stan­dard mem­ber­ship will not be avail­able un­til Novem­ber 1. Not only will word of mouth drive growth in this next year, rop­ers who jumped on board out of the gate will un­doubt­edly hold The Key Card again, hav­ing saved tons of en­try fee money. Ap­ply­ing dis­counts for rop­ers based on what they’ve spent—in ad­di­tion to what they win—what a great idea! Look for more ben­e­fits here as we move for­ward.

The #10 Amer­i­can Cow­boy qual­i­fiers are re­ally tak­ing seed at the WSTR rop­ings, and we have quite a few planned for our up­com­ing USTRC pro­gram. This is some­thing new and ex­cit­ing that is only go­ing to get bet­ter each year.

Clas­si­fi­ca­tions shifted to ob­jec­tive anal­y­sis with sub­jec­tive over­sight by four as­so­ci­a­tions. Not only did we lower thou­sands of #4 rop­ers to #3’s and have added #7 rop­ings, but we cleared a log­jam of over 5,000 card is­sues along the way. We paid for a 15-year re­write of the rop­ing soft­ware and are cur­rently sched­ul­ing train­ing for top pro­duc­ers and their staff on our new state-of-the-art event man­age­ment soft­ware.

Clos­ing the Stephenville, Texas, of­fice and mov­ing it to Al­bu­querque, N.M., was a lot of work and caused a lot of lo­gis­ti­cal is­sues. I hope you agree that this was done seam­lessly as our goal was to main­tain cus­tomer service with­out in­ter­rup­tion. It was la­bor in­ten­sive, but a great achieve­ment for our team.

In clos­ing, I’m not be­ing a rah-rah guy by any stretch of the imag­i­na­tion—if some­one spiked the cool-aid, they were pretty sneaky. I re­ally am ex­cited about the di­rec­tion I see things go­ing and some­how hope I can get you folks to feel the same way.

We are very ex­cited about the up­com­ing NFTR as we are dili­gently pulling it all to­gether. We have a great crew, great cat­tle and a lot of ex­cited rop­ers look­ing for­ward to the new Fi­nals pro­gram. If you haven’t en­tered al­ready, I sure hope you will join us and “Ex­pe­ri­ence the Dif­fer­ence” at the 29th An­nual NFTR!

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