Company contest offers to improve bad tattoos with pet portraits
Every tattoo has a story. Some are good; others may leave a nagging sense of regret.
Those tattoos that make you cringe are at the heart of a contest that the Petsmart superstore company launched this month.
Dubbed the “Redo Tattoo” contest, Petsmart is offering five winners a chance to replace tattoos they regret with a portrait of a pet.
The company’s website already has a gallery of regrettable tattoos that includes badly drawn stars, an outline of the state of Oklahoma, Bad Bunny’s heart logo and lots of kanji, the Japanese
characters that many Americans have inked into their skin.
The company said it has partnered with Alium Tattoo Studio in Culver City to provide consultation and sessions with tattoo artists who will turn those regrettable images into fresh ink of beloved furry friends.
Don’t live in Los Angeles? No problem. The company says it will also provide winners with travel and a two-night hotel stay in L.A.
The contest, open to U.S. residents 18 and older, is part of Petsmart’s publicity campaign for a new rewards program. Entries must be received by April 30 and will be judged on creativity, originality and the effect the replacement tattoo will have on the person.
Winners will be announced on or around May 31. They will receive a free consultation and session with the Alium Tattoo Studio artist of their choosing and a two-night trip to Los Angeles to have their tattoo redone, all covered by Petsmart.
Want to participate but already have a tattoo of your pet you love? You can show it off by submitting a photo and the story behind the tattoo to receive a free upgrade to the Petsmart Treats Rewards VIPP status, the top tier of the new rewards program.