Meta urged to lift ban on Arabic word

‘Shaheed’ translates to ‘martyr’ in English, but has many meanings

The independent board that oversees content moderation of Facebook owner Meta is urging the company to loosen restrictions on “shaheed,” arguing the blanket ban on the Arabic word which has been used to praise acts of violence has led to widespread censorship of millions of users from Arabic-speaking and Muslim communities.

Under its current policy, Meta removes “shaheed” when it’s used in reference to people it classifies as dangerous.

That “blunt method” is “overbroad and disproportionately restricts freedom of expression and civic discourse,” by disregarding the word’s linguistic complexity and its many uses, and treating it instead as the equivalent of the English word “martyr,” said Oversight Board co-chair Helle Thorning-Schmidt.

The result is the removal of content that does not praise terrorism or violence, the board said in its decision.

What’s more, Meta’s policies that prohibit incitement to violence and support of designated terrorists and terrorist organizations, when properly enforced, already address the dangers posed by terrorist activity on the company’s platforms, the board said.

Meta should only take down Facebook, Instagram and Thread posts containing “shaheed” when use of the word is tied to clear-cut signs of violence – such as imagery of weapons, a statement of intent or advocacy to take up arms or a reference to an attack – or when a post breaks other rules such as expressing approval of or glorifying a known terrorist, the board recommended.

Meta told USA TODAY that it would review the feedback and respond within 60 days.

The Muslim and Arabic communities had called on Meta to lift the “shaheed” ban. Jewish and Israeli groups warned that changing the policy would increase antisemitic content on Meta’s platforms.

In 2020, Meta conducted an internal review of its ban on “shaheed” when referring to individuals it has designated as dangerous, such as terrorist individuals or organizations, but did not reach a consensus.

Noting that “shaheed” is the most commonly removed word or phrase on Meta’s platforms under the company’s moderation rules, the social media giant asked the Oversight Board to weigh in more than a year ago. The panel is a diverse group of professors, lawyers, human rights activists and others from around the world that Meta taps for guidance on thorny policy questions.

“We want people to be able to use our platforms to share their views, and we have a set of policies to help them do so safely,” Meta said in a statement to USA TODAY. “We aim to apply these policies fairly but doing so at scale brings global challenges, which is why in February 2023 we sought the Oversight Board’s guidance on how we treat the word ‘shaheed’ when referring to designated individuals or organizations.”

The controversy came into sharper focus following the Oct. 7 Hamas attack against Israel when an estimated 1,400 people were killed or taken hostage and during Israel’s subsequent monthslong assault on Gaza that has killed an estimated 32,000.

The Oversight Board said it was finalizing its opinion on “shaheed” when Hamas attacked Israel, so it extended its research to observe use of the word during the Gaza conflict, but that additional research did not change the board’s thinking.

The literal meaning of the Arabic word “shaheed” is “witness,” and while it roughly translates to “martyr” in English and is commonly used to praise those who die while committing violent acts, it has numerous meanings in Arabic and its interpretation largely depends on the context in which it is used.

“Anyone killed unjustly, or anyone that died on their way to their studies, as well as those who have died for their homeland, are just a few of the circumstances that qualify someone to be referred to as Shaheed. The term is used in many circumstances, but the vast majority of those referred to as Shaheed are civilians,” Nadim Nashif, founder and general director of 7amleh − The Arab Center for the Advancement of Social Media − said in a statement. “Meta needs to have a more contextualized and nuanced approach to this aspect of Arab and Islamic culture.”

That approach is needed as people grieve the death toll in Gaza, Nashif said.

“As the largest social media company in the world, which generates billions of dollars in profits annually, Meta has the responsibility to have a more contextualized approach to moderating sensitive terms for the Arab world, as well as for all peoples,” he said.

The Oversight Board agreed. Thorning-Schmidt said the current policy unfairly limits “people’s ability to debate and condemn the violence they see around them” and stops legitimate use of the word such as news reporting and discussion about victims of terrorism and other types of violence.

“It can even lead to those speaking about deceased loved ones having their content taken down in error,” ThorningSchmidt said in a statement.

Pro-Palestinian groups have long complained they are unfairly targeted by Meta content moderation. Jewish and Israeli groups have voiced their own concerns that Meta’s policies and enforcement have failed to stem the flood of antisemitic content on its platforms. Those tensions have only intensified during the Gaza conflict.

“Even with these policies on the books, we have seen an explosion in calls to terror against Jews and Israelis following Oct. 7,” Tal-Or Cohen Montemayor, founder and executive director of CyberWell, an Israeli nonprofit organization that tracks online antisemitism, told USA TODAY. “These calls to terror and violence will be normalized and, more importantly, more people will be exposed to them, possibly leading to additional violence at a time there is already a lot of violence and targeted antisemitic attacks.”

CyberWell said its researchers flagged 300 pieces of content on Facebook that contained the word “shaheed” and praise for violent acts. It recommended that Meta flag content that mentions “shaheed” and “Jews,” and that it increase oversight of variations of the word to identify and remove potentially violent content.

The policy shift the Oversight Board is recommending would unleash even more hate speech and violent threats on Meta’s platforms, according to Montemayor.

“Terror groups and radical ideologies are actively leveraging the vulnerabilities of social media platforms, and it’s the responsibility of the platforms to recognize that,” she said, “and have policies and content moderation practices to meet those challenges and not pretend like it’s not happening. It’s happening very clearly.”