‘Apizza’ baked into city’s history, future
NEW HAVEN — Locals know what the world is catching on to: New Haven does great pizza.
“New Haven is the upand-coming underdog of big pizza cities,” said New Haven historian Colin Caplan, who has written the first pizza history book on the subject. “Everyone knows New York, Chicago, Naples, Rome. They look at these cites and say these are probably big pizza cities. They look at New Haven and say, ‘Really? It’s known for pizza?’ These are not people we’re worried about. People who know pizza know New Haven.”
New Haven’s reputation for pizza is comparable to Philadelphia’s for the cheesesteak, Miami’s for the Cubano sandwich and Texas for barbecue in general, he said. All these cites that are known for these different foods came with immigrants. Here, they were Italians. “I think New Haven was known before pizza was ever popular that this was a place you could get good pizza,” he said. “As the world increased in its pizza consumption, and people were doing all kinds of crazy things with pizza and people could find any kind of pizza anywhere, people were able to say, ‘New Haven has better pizza than where I come from.’ ”
Those who visit the city often come for the pizza, hailing from Pennsylvania, Ohio, London and elsewhere, he said. News articles from the 1950s have even touted New Haven as a pizza destination. The signature Neapolitan pie known as “apizza” (pronounced ahBEETS) has put the city on the food map of the world by adhering to tradition and simplicity.
“There’s this awe and wonder of how this pizza is so good,” Caplan said. “How did New Haven do this in such a great way?” Apizza’s origins can be traced to nearly 100 years ago on Wooster Street.
The original masters
Two restaurants are credited with establishing New Haven as a pizza city: Frank Pepe Pizzeria Napoletana and Sally’s Apizza, each started by an Italian immigrant. Their stories are known in some form by the thousands of people who have eaten a slice of New Haven history.
Frank Pepe, born in Maiori on Italy’s Amalfi Coast, immigrated at 16 to the U.S. in 1909, getting his first job in a New Haven factory. He returned to Italy to fight in World War I, but came back to New Haven in 1920, newly wed to Filomena Volpi. Pepe worked at a macaroni factory on Wooster Street before opening his own bakery on the same street in New Haven’s Little Italy neighborhood. He baked his bread and delivered it to the community with a cart, but since Pepe was illiterate, he couldn’t keep track of the orders, so he opened a store where customers would come to him. He and his wife began making a simple recipe from their country — pizza, known to them as “apizza” in their Neapolitan dialect. They started baking their signature pizza in 1925 with tomatoes, grated cheese, garlic, oregano and olive oil, offering a second type with anchovy.
Pepe’s was and has remained a family business. In his restaurant is where Pepe’s nephew, Salvatore “Sal” Consiglio, learned pizza-making. When Pepe moved his pizzeria to its current location in 1937, Consiglio struck out on his own, opening Sally’s Apizza down the street in 1938. It, too, served a traditional tomato pie. Until 2018, Sally’s was one of the oldest family-operated pizza restaurants in the Northeast.
Over the years many notable people came to enjoy what already was becoming a widespread fact: New Haven had great pizza. Pepe’s served apizzas to former presidents Ronald Reagan and Bill Clinton, along with Tony Bennett, Bill Murray, Gene Siskel, Meryl Streep and Danny DeVito.
Pepe’s grandson, Gary Bimonte, and his relatives run the 10 Pepe’s locations in Connecticut, Massachusetts, Rhode Island and New York, serving on average 1 million pizzas a year across them all, Bimonte said. But the recipe is still the same.
“We still adhere to our grandfather’s recipe, serving the finest ingredients and products imported from Italy,” he said “We’re not changing a thing.” Similarly, Sally’s, which was sold to Lineage Hospitality last year, has kept the recipe the same with Consiglio’s sons, Bob and Rick Consiglio, maintaining the family tradition of pizza-making at the restaurant.
Around the time Pepe had established himself and Consiglio opened his joint, more places started popping up around the city. Enter Modern Apizza.
Antonio “Tony” Tolli, an Italian immigrant, opened Tony’s Apizza at 874 State St. in 1936. A year later, 14-yearold Nick Nuzzo started working in the restaurant, which he would later manage and own after Tolli opened another restaurant in East Haven — today’s Tolli’s Apizza. Louis Persano, who had worked for Pepe, took over Tolli’s lease in 1944, but opted out of the pizza business after some years. With Nuzzo still working there, in 1952 he bought what was renamed Modern and brought his brother Fred to work in the restaurant, who later opened Grand Apizza in 1955 in Fair Haven.
Nuzzo ran the place with his son and William “Billy Butts” Cretella until Nuzzo’s retirement in the late ’80s. He sold Modern to William “Billy” Pustari, who has grown the restaurant to what it is today, topping many “best” lists. Even with the changes in owners, Modern is just as people remember it, Caplan said.
“Sally’s, Pepe’s or Modern, if you’ve never had one of those, you’ve never had pizza,” he said.