NCAA council pushing forward on name-image-likeness issue

With college sports on hold because of the COVID-19 pandemic, it would not have been surprising for the NCAA to delay its timeline for proposing new bylaws on name, image and likeness — especially considering how slow-moving the road to change has been already.

But NCAA Division I Council chair M. Grace Calhoun said Tuesday morning that her group will meet as originally planned in late April to push legislation forward.

“It is absolutely still on course, and I can tell you that I haven’t witnessed any slowdown whatsoever,” said Calhoun, the athletic director at Pennsylvania, in a phone interview. “The working groups continue to convene very regularly, and we are still on pace to deliver initial recommendations to the full council for its April meeting, which of course will take place virtually.”

From there, Calhoun said a second wave of proposals that delve into the details of “trickier stuff” such as group licensing opportunities for athletes would be prepared for the NCAA Board of Governors in August and that final voting would occur at the annual convention in January 2021.

California’s Senate Bill 206, the first to allow college athletes to profit from third-party endorsement deals and hire legal representation, became law in late September but does not go into effect until 2023.

While the “Fair Pay to Play Act” spurred the NCAA into action in the fall, current bills moving through legislatures in other states - such as Florida, with a bill that would go into effect July 1, 2021 — have kept the pressure on even with COVID-19 providing schools a plethora of issues that are more timely.

“A lot of the sense of urgency continues to be the state conversations and knowing that we have to really press on with our work to know that we can make our changes with NCAA legislation while conti—nuing to work toward the federal bill,” Calhoun said. “Some of the state timelines have changed. Others haven’t, so we consider our work to still be fast-tracked.”

Calhoun said the NCAA still envisions a federal law that will enable a one-sizefits-all solution, “continuing to understand that 30-plus different state bills is untenable.” The fear from state legislators and those who are deep in the fight for college athlete rights is that the NCAA could use its lobbying connections on Capitol Hill to minimize the impact of name, image and likeness allowances and mostly keep the status quo.

The COVID-19 situation, however, could make it difficult for any federal legislation involving NIL to be worked on.